TCPL shines bright at IMA 2024

The 11^th edition of Indian Marketing Awards (IMA) was held on January 29 in Mumbai, bringing together the creative talents from the advertising and marketing world. At the awards, Tata Consumer Products took home metals across categories for their impressive work.

While Tata Consumer Product beverages bagged 2 gold, 2 silver metals and 1 bronze metal for their brands including Tata Tea Chakra Gold, Tata Tea Premium and Tata Tea Gold. Tata Tea Premium won a gold for their ‘Odisha Day’ campaign in the Best Use of TV category and a Silver for their ‘Desh Ke Dhaage’ Campaign in Best use of physical space category. Tata Tea Chakra Gold took home a Gold and Bronze for their ‘Pongal campaign’ in Local/Regional market specific marketing and ‘Navratri Campaign #GhanamainaBommalu’ in Best Use of Technology category respectively.

Tata Tea Gold was awarded a silver for their ‘Durga Puja campaign’ in Brand Identity/Packaging category. Tata Salt’s ‘Namak Ho Tata Ka Tata namak’ campaign walked away with a silver in Best Use of TV category.

The awards night recognised and celebrated the best in the marketing industry and felicitated brands and agencies for their path-breaking works across diverse categories.

IMA has become a benchmark for excellence in the Indian marketing landscape, encouraging healthy competition and inspiring future innovation. The other brands that won the most metals include Diageo India, Britannia, UltraTech, ITC Limited, Abbott and HSBC. The prestigious IMA awards honour organisations, individuals, and teams that have achieved remarkable accomplishments through innovative marketing strategies.

The winners of IMA were chosen from a diverse range of categories. This year, the IMA 2024 jury was chaired by Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.