Tasty Treat lines up activities in Big Bazaar stores to cheer the Men in Blue
The brand has created ‘Power Play’, an online game, and the highest scorer will get a chance to win a full year’s supply of Tasty Treat products
Tasty Treat, the Future Consumer Limited brand, in order to cheer the Men in Blue at the World Cup has come up with in-store activities in 200-plus Big Bazaar stores, online gamification and an influencer-led association with INOX cinemas.
Tasty Treat has executed cricket kiosks at Big Bazaar stores through which fans could play the game and take home gift hampers.
The brand has created ‘Power Play’, an online game that can be played on mobile phones or desktops. Through ‘Power Play’ the highest scorer gets a chance to win a full year’s supply of Tasty Treat products.
Speaking about the campaign, Sadashiv Nayak, CEO - Food Business, Future Group said: “As the entire country is geared up for the World Cup finals, Tasty Treat is set to be part of this celebration and provide an ideal experience to all the fans. Tasty Treat provides a widest assortment of munching products that is sure to add to the entertainment quotient with family and friends.”
Adding to the cricket fever, Tasty Treat is giving few lucky customers a chance to watch the semi-finals on the silver screen with popular influencers. The brand has partnered with INOX multiplex and conducted an online contest called #ChataakCricketExpert.
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Few Lucky winners have got a chance to watch the match with personalities like dance superstar Shantanu Maheshwari in Kolkata, actress Daisy Shah in Mumbai, celebrity Rannvijay Singh in Delhi, and actress Pranitha in Bangalore. As India gears to bat against New Zealand, cricket fans can watch the semi-finales at INOX - Surat with actress Prachi Desai.
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