Sumit Sehgal appointed as CMO at COMIO India
Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market
COMIO has appointed Sumit Sehgal as its Chief Marketing Officer. In this role, Sehgal will lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market.
With over two decades of experience in sales and marketing, Sehgal is a tenured marketer with a profound understanding of the Indian market. He has a positive bias towards initiatives that catalyse business growth and strengthen customer loyalty. He is all set to play a pivotal role as the brand gears up for the launch of the mid-segment smartphones in India.
On the announcement, Sanjay Kumar Kalirona, CEO & Director, COMIO said, “We are delighted to have Sumit Sehgal on board. He is a vital addition to the team at a time when the brand is in the nascent stage. It is a pleasure to have such an experienced professional in place and leading a critical part of the organisation.”
On this occasion, Sehgal said, “Building a new brand from scratch is a marketer’s delight. It is also thoroughly challenging to carve out your space in a VUCA market such as mobile handsets. I have no doubt whatsoever that COMIO will shape up to be a loved brand which creates relationships with its customers as equals and becomes a small part of their complex lives.”
An alumnus of IMT Ghaziabad, Sehgal’s prior assignments have been with JWT, ITC Ltd., Bharti Teletech, Max Life and Intex Technologies. During this period, he has built many brands and led multiple marketing initiatives aimed at delivering meaningful brand and business outcomes.
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