Sudathi taps Mouni Roy as brand ambassador following ‘Shark Tank India’ backing

Direct-to-consumer saree brand Sudathi has signed actor Mouni Roy as its brand ambassador as it looks to scale its festive and wedding category. The move comes on the heels of Sudathi’s ₹1 crore funding on Shark Tank India Season 4, where it secured backing from Anupam Mittal, Peyush Bansal, and Aman Gupta at a ₹25 crore valuation.

Mouni Roy, known for her transition from television hits like Naagin to big-screen roles in Gold and Brahmastra, brings a strong following across demographics. Her affinity for sarees, often shared via her own hashtag #SareeGirlForever, makes her a natural fit for Sudathi’s upcoming campaigns.

“Mouni’s connect with audiences in both metros and smaller towns makes her the ideal face for our next phase. She reflects the blend of tradition and ease we want to bring to today’s saree shopper,” said Viren Lathiya, co-founder of Sudathi.

As part of the year-long partnership, Mouni Roy will headline major campaigns like #TyoharWaliSaree for the festive season and #ShaadiSabkiHai, which focuses on making wedding sarees more accessible. She’ll also be the face of upcoming summer collections featuring light, breathable fabrics designed for everyday comfort and style. These campaigns aim to show that sarees can be both trendy and affordable while staying deeply connected to India’s cultural roots—resonating with women across small towns and big cities alike.

Mouni Roy said, “Sarees have always been close to my heart. I’ve worn them in my shows, films, and even off-screen. What I love about Sudathi is that they make sarees feel stylish, accessible, and affordable for everyone. With new styles launching every week, it offers a one-of-a-kind online shopping experience.”

The Shark Tank exposure has helped Sudathi widen its visibility and accelerate distribution. The brand’s recent milestones have laid a strong foundation for this high-profile partnership. After appearing on Shark Tank India Season 4, the company secured ₹1 crore in funding at a ₹25 crore valuation from Anupam Mittal, Peyush Bansal, and Aman Gupta. Additional support from Arjun Vaidya (V3 Ventures) and Ritesh Khandelwal (Zyod) has helped accelerate its growth.

Since its launch in 2023, the brand has recorded ₹80 crore in turnover and is on track to hit ₹100 crore in annual recurring revenue (ARR).