Streax Professional brings Vaani Kapoor on board as brand ambassador

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns

by exchange4media Staff
Published - Oct 15, 2019 2:47 PM Updated: Oct 15, 2019 2:47 PM
Vaani Kapoor for Streax

Streax Professional, the premium hair colour range specially crafted for salon professionals and technicians announced actress Vaani Kapoor as the new face of its brand at an event held in Mumbai, where the actress walked the ramp, launching the brand’s latest collection, Retro Funky.

As part of the association, Kapoor will feature in the brand’s print and digital communication campaigns. With this move, Streax Professional hopes to strengthen its appeal amongst millennials and the aspirational young patrons.

Announcing the association with Kapoor, Rochelle Chhabra, Professional Division Head, Hygienic Research Institute said, “We are delighted to have Vaani join the Streax Professional family. Vaani is a talented, vivacious and stunning youth icon, who has inspired India with her exceptional fashion sense and brave style moves. As a style icon who personifies the sentiment “Go Bold”, Vaani Kapoor was a natural choice for the brand.”

Also speaking at the announcement, Vaani Kapoor said, “Streax Professional is such an iconic and path-breaking brand, and they have always championed the cause of self-expression. I am proud to be a part of this family now and look forward to our creative collaboration. It’s going to be great as I love experimenting with my hair with colour and styling!”

On the occasion, Kapoor unveiled Streax Professional’s latest collection Retro Funky and walked the ramp in a 'Magical Mermaid' look with her tresses in a vibrant shade of amethyst, which stands for intense beauty and feminine charm. The look was a surreal vision of beauty, engulfed in a magical spell of enchantment.

Funky colours are emerging as the new rage in creative hairstyling this season. Staying ahead of the trend, Streax Professional’s Retro Funky is a collection of bold and chic colours, which offer a range of fresh options for those looking to experiment with their looks. Streax Professional aims to revolutionize the fashion industry with its new collection, that also gives a vibrant and spunky new dimension to the timeless and classic hairdos using its newest launch Hold & Play Funky colours and the popular range of Streax Professional Argan Secrets.

Funky colours are the bright colours used mainly for highlights or in creative hair styling techniques such as ombre or balayage. The new range from Streax Professional comes in three colours—green, violet and blue—and is targeted at teenagers and youngsters who are looking to find a style of their own. The collection’s imaginative use of colour seeks to allow room for individual expression while causing heads to turn. The range is already quite popular amongst the youth, as there is a high demand for the product. 

Talking about the new collection, Chhabra said, “At Streax Professional, we have always tried to push the boundaries of hair colour and use it in different ways as a form of self-expression. With Retro Funky, our aim is to help the youth and the fashionistas exercise their independent spirit with hair colour choice and become the trendsetters of today.”

The Retro Funky collection will be available at salons nationwide from October 2019.

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