Signpost India Invites brands to come together for Save the Tiger campaign

The campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands

by exchange4media Staff
Published - Jul 24, 2018 11:16 AM Updated: Jul 24, 2018 11:16 AM
Signpost

Nagpur, known as the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with the Forest and Revenue Department of Maharashtra. The innovative media company with unmatched expertise in traditional Out-of-Home (OOH) and digital Out-of-Home (DOOH) media is inviting all major brands across India to lend support to the “Save the Tiger” initiative, by allowing them to put up advertisements across various bus shelter locations in Nagpur.

This campaign is set to kick-start from 27th July, 2018 and shall be free of cost (one location per brand) for the participating brands. It will be launched with a gala dinner in the presence of the Shri. Vikas Kharge, Secretary, Forest and Revenue Department of Maharashtra, and renowned playback singer Javed Ali at Palacio, Centre Point, Nagpur.

The tiger isn’t merely a charismatic species or simply another wild animal living in some far away forest. It is an incomparable animal which plays a critical role in the health and diversity of an eco-system. Unfortunately, if tigers go extinct, the entire eco-system would be affected and the repercussions would also be greatly felt by humans.

Fortunately, India is home to more than 70 per cent of the world’s tiger population and Nagpur is unofficially considered as the “Tiger Capital of India.” It is therefore unpardonable that at 23 deaths, Maharashtra stood second to Madhya Pradesh (25) in tiger deaths nationwide during 2017. Luckily the state's tiger population is steady with 86 in Tadoba National Park, Nagpur - the prime reason why the campaign will go live in Nagpur.

Through this campaign, brands will get an opportunity to extend their support towards protecting tigers and will be offered innovative messaging opportunities as well.

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