SBI Life focuses on activities of Robin Hood Army for 'Main Se Hum' campaign

SBI distributes food to underprivileged kids, homeless adults

by exchange4media Staff
Published - Dec 24, 2018 3:16 PM Updated: Dec 24, 2018 3:16 PM

This Christmas, SBI Life’s ‘Main Se Hum’ campaign dealing with Real Life Real Stories, focuses on the activities of the Robin Hood Army (RHA). 
With RHA’s humble origins lying in New Delhi in 2014 with a team of only 6 people, it is now an international organisation spanning 12 countries and several Indian cities. 
It’s key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates and individuals and redistribute it to the needy.
Around winter and Christmas they also distribute blankets and organise fun events for the children they work with.
Over the course of the film, SBI fed over 200 underprivileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army’s activities are intertwined deeply with the values of the ‘Main Se Hum’ campaign as well as the Christmas spirit of joy and benevolence. 

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