S Yesudas, former Vizeum MD, launches second venture

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in multiple areas including digital, tech, data and content, among others

e4m by exchange4media Staff
Updated: Aug 14, 2018 8:58 AM

S Yesudas, MD and Co-founder of Triggerbridge, Ex-MD Vizeum (Dentsu Aegis Network) has launched his next venture, a business transformation company, Y&A Transformation Pvt. Ltd.

S Yesudas who conceived and launched the first ever #UnAgency, Triggerbridge, with the purpose of marketing for customers, announced the launch of Y&A Transformation Pvt Ltd. which was recently inaugurated in the presence of key clients, friends and relatives.

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in the areas of digital, tech, data, content, customer-centricity, marketing RoI, organisation culture and CSR/sustainability.

Talking about the road ahead, Yesudas said “We are very fortunate to have support of clients who believe in our philosophy, from day one. As a result, the operation kick-started with some revenue; unheard of, otherwise. We are building very agile, collaborative, innovative and adaptive framework, tools and processes, which are detailed on our website www.ynatransformation.com. We will help forward-looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer-centricity. And we believe, most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy. We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think”

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