RED FM comes up with ‘Paani Yaad Dila Denge’ campaign
The campaign will be social media driven and will go on for 200 days
Published - Jul 30, 2019 12:03 PM Updated: Jul 30, 2019 12:03 PM
RED FM has launched ‘Paani Yaad Diladenge’ campaign to address the issue of water scarcity in the country.
According to the campaign, RED FM will place a daily reminder for 200 days on the morning show to create awareness and share tips for water conservation.
RED FM plans to collaborate with various organisations, including Pi-lo, India’s first talking water ATMs.
Nisha Narayanan, COO & Director, RED FM said: “Amidst the rampant water scarcity prevailing in many parts of the country, the government is also working extensively on this subject by creating Jal Shakti Ministry. Small efforts go a long way in making big changes, and keeping this in mind, we have created ‘Paani Yaad Dila Denge’ campaign. With a span of 200 days, we intend to spread the message across to all our listeners. Our collaboration with Pi-Lo for ‘Paani Yaad Dila Denge’ will magnify the reach of this initiative. We are confident that this initiative will mark the beginning of a safe and sustainable approach towards water conservation.”
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The campaign will be social media driven, encouraging audiences to post their photo with the mug using ‘#MugShots’. These photos will be further screened on all Pi-Lo water ATMs.
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