Reckitt Benckiser joins hands with All India Imam Organization for Swachh India campaign
Dettol Banega Swachh India handwash digital curriculum launched to extend campaign’s reach to over 5,50,000 madrasas located across the country
Reckitt Benckiser has launched the Dettol Banega Swachh India Handwash Digital Curriculum in collaboration with the All India Imam Organization.
The Dettol BSI Campaign has addressed the issue of Sanitation and Hygiene under five important pillars—making India open defecation free, inculcating regular hand washing practices, encouraging plantation drives to help clean the air we breathe and keeping our 10 yards clean and healthy, as the key to our future and to a progressive nation.
The event was attended by Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization and other dignitaries like Mufti Waliullah Qasmi, Mohatmim Madni Darul Uloom Deoband; Moulana Allama Kalbey Rushaid Rizvi, Shia Aalimeydin; Grand Mufti Asad Qasmi Al Alzmi Mohatmim, Jamia Islamia Anwarul Uloom; Moulana Merjul Hasan Nadvi Kandhlvi, Aalami Tablig E Jamat; Moulana Ashgar Ali Qasmi Shahi, Imam Haryana and Aali Janab Sirajuddin Qureshi, Chairman India Islamic Centre.
Dr Imam Umer Ahmed Ilyasi, Chief Imam of All India Imam Organization said: “I am overjoyed to share the news of the partnership between the All India Imam Organization and Dettol Banega Swachh India. As part of this first-of-its-kind partnership, we would include the Dettol BSI Handwash Digital Curriculum in the entire educational syllabus across all the madrasas in India. We will take this initiative to other countries in Africa, the Middle East, South Asia and, eventually, turn it into a global programme. Children are the change-agents of the society, and this step is going to ensure that we inspire these young minds to inculcate the learning into a habit, through engaging multi-media tools and activities such as animated videos, which would turn them into influencers for others, and nation-builders of tomorrow.”
As part of the campaign activations, Dettol BSI plans to expand its Hygiene and Sanitation curriculum to sensitise about 6 crore children in over 5,50,000 madrasas over a period of five years across multiple states in India. Other efforts will also be taken towards increased the training and capacity building among teachers at madrasas to ensure effectiveness of the curriculum.
The campaign will be focused on helping children build healthy habits and focusing on cleanliness from early childhood. This will be done through videos and multiple activities and tools that will be both fun and engaging. The curriculum would focus on highlighting the importance of good hand washing practices and benefits of regular hand washing in order to prevent the spread of diseases and improve the overall health of growing children.
Gaurav Jain, Senior Vice President, Africa, the Middle East and South Asia (AMESA), RB Health India, said, “We are proud at the way Dettol BSI has created a deep impact on the Hygiene and Sanitation habits of people across India, by driving behavioural change in the last four years. Now in its fifth year, we are focusing on driving such change through collective community efforts. Consequently, we will execute this campaign in a phased manner to sensitise about 6 crore children in over 5,50,000 madrasas in India over a period of five years. I strongly believe that this effort would help boost the movement we have gathered to reach the desired goal of overall cleanliness and health.”
According to the World Health Organization, poor hygiene practices are believed to be the main cause of deaths among children under five years. A study conducted by the World Health Organization found out that while diarrhea is a preventable disease it still claims the lives of around 3,61,000 children, aged under 5 years, every year in India. This joint endeavor would not only extend well beyond reducing the risk of diarrhea, but would also influence the overall increase in the health indicators of these children.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube