Radio City’s ‘Jal Thal Vayu’ campaign pays tribute to Indian armed forces on Republic Day
RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav to host live shows from Navy, Army and Air Force bases to connect with all three bases – Army, Air Force and Navy - to honour the soldiers
Published - 25-January-2019
On the occasion of the 70th Republic Day, Radio City has announced the launch of its latest campaign ‘JAL THAL VAYU’ to honour the legacy and bravery of the Indian armed forces.
Through this two-week-long campaign, Radio City’s RJ Ginnie, RJ Divya, RJ Yuvi, RJ Aadi and RJ Manav will highlight emotional and inspiring stories of India’s brave sons across all three pillars of the armed forces - Navy, Army and Air Force.
Radio City aims to drive awareness towards the countless sacrifices made by our soldiers living in treacherous conditions to protect the borders of our nation.
‘RJs Hongay Indian Forces Ke Saath #JalThalVayu Se LIVE’ on January 25 and 26 will engage with security troops posted at remote locations away from their families and loved ones.
Radio City will play patriotic songs and broadcast messages and wishes from the listeners for our jawans as a special Republic Day tribute. RJ Ginnie’s morning show ‘Suno Na Dilli’ will be live from the Navy base, while RJ Divya and RJ Yuvi will cover the Army base and the evening show will be aired from the Air Force base by RJ Aadi and RJ Manav.
The campaign will be replicated across Radio City stations in Punjab, Haryana, Bihar and Jharkhand.
Kartik Kalla, Chief Creative Officer, Radio City said, “Radio City’s #JalThalVayu is a tribute to all our soldiers, and our way of showcasing an undivided support for the armed forces. Over the years, radio has been instrumental in bringing about a positive change in the society. At Radio City, we constantly believe in innovating content which is best suited for the citizens and the essence of the city. In tandem with the patriotic spirit, we have created a jingle for the campaign that will be played on air. I would like to wish everyone a very happy Republic Day. “Rag Rag Mein Daude Patriotism, Rag Rag Mein Daude Radio City.”
RJ Ginnie said, “As citizens of India, we owe a lot to the Army, Navy and Air Force. As a small gesture of our respect, we decided to celebrate Republic Day by paying a tribute to all the three forces. Through Radio City’s ‘Jal Thal Vayu’ initiative, we are excited to hear and broadcast the stories of valour, sacrifice and patriotism of our soldiers as well as know their other side. For the first time in the history of radio, the RJs will be present at all three bases on Republic Day and it gives us immense pleasure to be a part of ‘#JalThalVayu’. This Republic Day will truly be special, in the Radio City way.”
Bollywood celebrities like Arshad Warsi, Manoj Bajpayee, John Abraham, Nikhil Chinapa, Badshah and eminent personalities from the Indian Army, Navy and Air Force have lent their voices to convey their goodwill messages to the armed forces and their families on this special day. Radio City Listeners can catch all the action live on January 25 and 26 and also send their messages.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK