PUMA ropes in Manchester City Manager Pep Guardiola
Pep will endorse PUMA products on and off the pitch, as well as lend his technical expertise and knowledge to PUMA Football
PUMA has announced a long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of PUMA’s first Manchester City product collection.
Pep will endorse PUMA products on and off the pitch, as well as lending his technical expertise and knowledge to PUMA Football, supporting the development of future apparel and footwear innovations. He will also feature in brand campaigns and be positioned as an overall PUMA brand ambassador.
“We are delighted to partner with Pep. First as a player and now as a manager, he has demonstrated immense footballing intelligence and work ethic, combined with a relentless drive for improvement and learning,” said Johan Adamsson, Director of Sports Marketing & Sports Licensing at PUMA. “Pep’s principles and passion for the game are perfectly aligned with our vision for PUMA Football.”
On the association, Pep Guardiola said: “I’m delighted to join the PUMA brand. So much of my footballing philosophy and understanding of the game was learnt from Johan Cruyff, who was sponsored by PUMA, and I am proud to follow in his footsteps. I demand the highest levels of performance, and I am looking forward to helping shape the future of PUMA Football to meet the demands of today’s game.”
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