PROI Worldwide appoints new Vice-Chairs in APAC, Americas and EMEA

Global Chairman Richard Tsang stated the PROI Global Management Board appointees reflect PROI’s commitment to inclusiveness through gender diversity

e4m by exchange4media Staff
Published: Jun 27, 2017 7:28 AM  | 3 min read
PROI Worldwide appoints new Vice-Chairs in APAC, Americas and EMEA

PROI Worldwide has appointed three new Vice-Chairs in the APAC, Americas and EMEA Regions. The announcement was made by Richard Tsang, Global Chairman, PROI Worldwide, at the company’s recent annual meeting held in Sydney, Australia.

Lisa Ross, President and Partner of PROI Worldwide Agency, rbb Communications, based in Miami, Florida, was appointed Vice-Chair in the Americas Region. Lena Soh-Ng, Senior Partner of PROI Agency Huntington Communications in Singapore, was appointed Vice-Chair in the APAC Region while Henning Sverdrup, Partner of PROI Agency Släger Kommunikasjon in Norway, was re-appointed Vice-Chair of the EMEA Region.

“Our new directors join PROI Worldwide as it continues its growth with combined 2016 revenues exceeding US$ 700 million earned by our 74 agencies with more than 125 offices,” said Tsang, adding that they have 19 agencies in the Americas, 18 in APAC and 36 in EMEA Regions, many with multiple offices. Tsang stated the PROI Global Management Board appointees reflect PROI’s commitment to inclusiveness through gender diversity. “I look forward to the added perspectives of and participation by the new directors,” Tsang said. 
Lisa Ross, appointed Vice-Chair, Americas Region, has a career that spans 25 years developing breakout brands. She leads rbb’s Travel and Digital Marketing Practices and oversees business development. She has provided strategic counsel to numerous hospitality, consumer and health-related companies over the years including the American Council on Exercise, AMResorts, Cleveland Clinic, Hilton, Virgin Voyages and Zumba Fitness. Earlier this year, Ross was named one of the Top 25 Minds in Hospitality Sales & Marketing and is recognised in Who’s Who in Communications; Enterprising Women’s Top 100 Female Executives and the Business Journal’s Most Influential Business Women. She is a member of Women’s President Organization, and serves on the board of the Strategic Forum and HSMAI’s Marketing Advisory Committee.

Lena Soh-Ng, appointed Vice-Chair, APAC Region, has over 25 years of PR and media experience.  As the co-founder of Huntington Communications in Singapore, she has counselled industry giants including 3M, AkzoNobel, IKEA and Watsons. She’s a past president of the Institute of Public Relations Singapore (IPRS) and has been recognised by the industry with a Lifetime Achievement Award this year. Soh-Ng is currently a member of the IPRS Accreditation Council.  She also sits on the judging panel of PR Week’s Asia Awards. Soh-Ng contributes to the not-for-profit sector as a Board Member advising the Centre for Fathering Singapore on communications strategy.  

Henning Sverdrup, appointed Vice-Chair, EMEA Region, is one of the founders of creative and award-winning Norwegian PR agency, Släger. He has spearheaded Nordic PR-networks for large international clients such as Netflix, Sony, and Bosch & Siemens, and provided strategic and conceptual counsel for brands such as Google, BMW, The Norwegian Cancer Society, Novartis, Sanofi-Genzyme, The Norwegian Refugee Council, to name a few.
Sverdrup is an educated officer from the Norwegian Armed Forces, holds a MSc in Marketing as well as roles on local boards. Sverdrup and Släger have won The Sabre Award, European Excellence Awards, Cresta, STELLA and Gulltaggen.
In addition to the new appointments and Global Chairman Richard Tsang, PROI Worldwide’s Global Management Board members include Doy Roque, Founder/President of M2.0 Communications, Manilla, Jeff Altheide, Executive Vice President, Gibbs & Soell Public Relations, New York, Dirk Aarts, Managing Partner, 24/7 Communication, Warsaw, Jean Leopold Schuybroek, Director, Global Development, PROI Worldwide and Allard W. van Veen, Founder and Global Managing Director, PROI Worldwide.


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