Pepperfry promotes sustainable living to celebrate World Environment Day

Through these multi-city events, focused on promoting sustainable solutions at home, Pepperfry is pledging its commitment towards creating a positive environmental impact.

e4m by exchange4media Staff
Updated: Jun 5, 2018 11:06 AM

Pepperfry the popular Home and Furniture products marketplace celebrated World Environment Day by organizing a host of activities including installations, workshops and interactive sessions across 9 Studios in 7 cities from June 1 to 3.

Through these multi-city events, Pepperfry is pledging its commitment towards creating a positive environmental impact. The events were focused on promoting sustainable solutions at home. Pepperfry witnessed an overwhelming response in each city with hundreds of attendees across the 9 Studios.

Pepperfry is known for offering an unparalleled variety in the furniture and home segment, through its 1.2 lakh strong product portfolio. To commemorate World Environment Day Pepperfry conducted a host of activities open to all (consumers, employees, interior designers, architects, etc) – installations, workshops and interactive talks to celebrate a green weekend.

Spanning across 9 Studios in 7 cities Mumbai, Delhi, Chennai, Hyderabad, Bangalore, Ahmedabad and Pune, Pepperfry hosted artists who are truly passionate about working with waste and sustainable materials, to offer an immersive experience at each of the 9 Studios.

As a company passionate towards promoting sustainable living, Pepperfry is also planning to auction some of the creations by artists Navdeep Kaur- Tree of Life lampshade, Haresh Mehta- Corrugation Design Chair, Veena Chandran- Wall mural made of upcycled tiles and Debangahu Maulick- Hand-painted Coffee Table on-site. These unique creations are also on display at the Studios throughout this week.

In Mumbai, Ceramic veteran Rekha Goel curated a sustainable mural wall made of clay and edible gum while corrugation expert Haresh Mehta hosted a free-flowing, interactive discussion around the concept of turning packaging into art and innovative bio-degradable solutions. In Chennai and Hyderabad Studio’s, Roopika Jayaram conducted a workshop on DIY eco-conscious gifting.

In Bangalore, the magnificent installation- Tree of Life is inspired by scrolls from the 12th-15th century is displayed alongside a grandiose light installation reflecting multiple layers of a tree. Whereas Ahmedabad and Delhi hosted artists to unleash their creativity and interpretations on Pepperfry coffee tables. Pune, on the other hand, witnessed, accomplished architects, Ketaki and Veena, who created a collaborative social design installation through a unique mosaic mural workshop at the Pepperfry Studio which brought together the old and new teaching individuals to declutter not only their desks but their surroundings and mind.

Talking about the initiative, Ashish Shah, Founder and COO, Pepperfry said, “This initiative is part of our ongoing endeavour to promote sustainable living and use of products that promote best environmental practices and enhancement of our natural environment. We are thrilled to have received an overwhelming response to the Pepperfry Green Weekend where we concluded these engaging workshops and hosted talented artists. For Pepperfry, sustainability has always been on the forefront and we are focused on contributing towards positively impacting the environment through various initiatives.”

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