Panasonic Lumix goes #BeyondFrames to empower specially abled kids with photography skills

Under the tutelage of professional photographer Mohit Ahuja, the activity will culminate at the Delhi Photo Fair, on World Photography Day on August 19

e4m by exchange4media Staff
Published: Aug 20, 2018 4:44 PM  | 2 min read

Extending its brand philosophy of ‘A better life. A better world’ to the upcoming World Photography Day, Panasonic India, a leader in technology and innovation, has collaborated with Know Disability, an NGO dedicated to empowering specially-abled individuals. As a part of the association, Panasonic is identifying special kids that have a knack for photography and will train them under the tutelage of professional photographer Mohit Ahuja, who will be using Panasonic Lumix G Series cameras for the program. This activity will culminate at the Delhi Photo Fair, on World Photography Day on August 19, with an event displaying the work captured by these protégés.

Panasonic Lumix, the pioneer in 4K mirrorless cameras, is determined to go #BeyondFrames this World Photography Day, with the aim to transform the struggles of the specially-abled kids into joy, by helping them envision their perspective. Panasonic is facilitating regular workshops for these children to help them find unconventional ways of expression.

Sarthak Seth, Chief Marketing Officer, Panasonic India commenting on the occasion, said, “We are extremely humbled to have partnered with Know Disability, in order to bring together differently abled children and uniting them under the singular notion of photography. We believe that through this activity these kids and many more will dare to dream, and look at developing a passion that helps them see the world through a different lens.”

Gaurav Ghavri, Product head, Digital Imaging, Panasonic India, ‘’ This World Photography Day, we intend to celebrate the unwavering spirit of extraordinary kids who are transcending the standards put in place by society. It gives us immense pleasure to be able to assist these children realise their passion and identify their special talent. Considering that extraordinary is not limited to the conventional frames of society, we came up with the concept of – #BeyondFrames”.

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