OYO paints Bangalore red by backing Virat Kohli-led RCB

Signage and banners of the OYO-RCB partnership can be seen at various OYO hotels across the city

e4m by exchange4media Staff
Updated: May 19, 2018 8:52 AM

OYO has inked its first team sponsorship with Team Royal Challengers Bangalore for this season of T20. With this deal, OYO becomes one of RCB’s direct sponsors until December 2018 and also brings an opportunity to its customers from across Bengaluru to engage more with the team.
This partnership brings benefits to OYO’s loyal customer base wherein select cricket enthusiasts will receive VIP tickets to RCB matches. The company has already given out 104 normal and VIP tickets for these matches and 10 more are up for grabs for customers. Furthermore, OYO is celebrating the RCB relationship by painting the nation red (literally!) – signage and banners of the OYO-RCB partnership can be seen at various OYO hotels across the city. For customers not watching the match at the stadium, special match screenings and F&B packages are being arranged across hotels in the city – M.G. Road, Indiranagar, Koramangala, Electronic City and Shanthi Nagar. Similar screenings are being held in Delhi, Mumbai, Gurugram, Kolkata and Agra.
Commenting on the development, Maninder Gulati, Chief Strategy Officer – OYO, said: “We are thrilled to be part of the T20 extravaganza by means of this association. RCB is a powerhouse team with young and energetic leadership. OYO is an urban innovator driven by commitment and passion and continues to create beautiful living spaces as its mission. It is a matter of great satisfaction for us to find a brand that shares the same ethos and energy as ours. RCB is a strong team with consistent performance and we believe this association will help our brand reach more discerning customers in every nook and corner of the country through T20. We wish team RCB the very best for the season and look forward to seeing the team perform on the field with dedicated enthusiasm in the upcoming matches.”
Amrit Thomas, Chairman – Royal Challengers Bangalore, said, ‘’The partnership finds OYO in perfect brand synergy with the team RCB, which is led by young skipper, Virat Kohli. OYO is a brand that appeals and connects with the youth with diverse offerings, including OYO Townhouse, OYO Home, OYO Rooms and OYO SilverKey, and we are delighted to welcome OYO on board as our sponsor."

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