We timed Smart TV launch before festival season: Vikas Agarwal, OnePlus India

OnePlus TV will be a breakthrough in the user home Internet experience, says Vikas Agarwal, General Manager, OnePlus India

e4m by Anjali Thakur
Updated: Oct 3, 2019 9:14 AM
OnePlus TV

Being one of the top players in the smartphone market, OnePlus is now venturing into Smart TV segment. The brand is all set to bring a smarter, more intuitive and seamless Internet experience and believes that it will be a game-changer and will become the heart of the smart home.

“We are looking at creating a OnePlus ecosystem of products, we want to create more OnePlus experiences across devices that people are used to and are also loving,” said Vikas Agarwal, General Manager, OnePlus India.

The brand recently announced OnePlus’ first-ever smart TV devices, the OnePlus TV 55 Q1 and the OnePlus TV 55 Q1 Pro. Both devices will first be available in India.

“We didn’t want to make an ordinary smart TV, we wanted to make a TV that would meet the highest standard in the industry, and one that would be a breakthrough in users’ home Internet experience,” said Pete Lau, Founder and CEO of OnePlus.

So, what made One Plus venture into the SmartTV segment despite it being a cluttered space? 

“Smart TV as a segment has not evolved that much. So, that's where we see there is an opportunity for us to do better as compared to what is there in the market, and it is very similar to what smartphone used to be five years back. Secondly, it is a natural extension of the smartphones that we have because it's the same user behaviour, people will spend time consuming content. So we feel there is a natural synergy in these two products. And if you can bring them together, the whole experience can be achieved better,” Agarwal added.

OnePlus entered the TV industry with the same 'Never Settle' mindset it brought to the smartphone industry almost 6 years ago when it released its first devices in 2014. The launch of the OnePlus TV brings more than a premium television set, offering industry-leading picture and sound quality, stunning exterior design and a curated streaming experience. OnePlus has redefined what role the TV plays in the home through a seamless connection between the smartphone and TV.

Other top brands like Xiaomi, Samsung, Apple have already ventured into this segment, so what will give One Plus an edge over other players?  Agarwal said, “One plus strength has always been focusing on the premium segment and our community. So we listen to our users and we create products that appeal to our audience. We are not a multi-segment player, we are not trying to create a product just to keep the market share. We’re trying to create a product to provide the best possible experience. And the OnePlus user is typically the most educated, informed, aware customer. So, if one is buying One Plus, they know it is the best, trying to bring the next level of premium experience, which so far the existing players are not being able to provide.”

Speaking about OnePlus marketing strategy during the festive season, Agarwal said, “One of the focus is to launch our products before Diwali this year, so that  itself has been the biggest commitment or intervention from our side that this year we timed our launch before festival seasons, the product will be available on Amazon on 28th. We will be providing instant delivery and installation with Amazon for the one plus team which would have been first in the industry. So we actually created separate arrangements to provide you with the best possibly believe the installation experience.”

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