Nielsen BASES announces winners of Top Breakthrough Innovations Awards India 2019 in FMCG
The awards celebrate recent product innovations across various categories in the FMCG sector in India
Nielsen BASES (Innovation Practice) announced the Top Breakthrough Innovations Awards for India, 2019 to recognise and reward diverse innovation strategies in the FMCG sector. The awards celebrate recent product innovations across various categories in the fast-moving consumer goods space in India.
Nielsen BASES, with over 35 years of heritage, helps marketers achieve better innovation outcomes, faster and more efficiently. With an extensive database of 250,000 innovations globally and over 5,000 in India, BASES accurately forecasts sales for new products, recognised for its predictive and validated models. In recent years, BASES has led the industry in leveraging cloud-based platforms and tools for collaboration and optimisation.
“We are very excited to announce Nielsen’s Breakthrough Innovation Awards for India. 64% of Indians love trying new products, which is almost twice that of developed markets. This year we celebrate innovations that took different and unique paths to success in a market that is experiencing both consumer, market and retail disruption," said Nidhi Srivastava, BASES Lead, Nielsen South Asia. ”It is increasingly important to recognize that, good innovations go beyond mass-market appeal and can achieve success through incrementality, category distinction and connecting to a scaled target.” she added.
This year sees a mixed bag of innovations; from MNCs as well as local players, those that addressed a large consumer need or those that identified a niche requirement, those who focused on traditional trade to reach out to the masses and those that explored a targeted approach. But in all, a rich and diverse set of winners that also have some common themes running through them.
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