Nestlé India launches MAGGI Special Masala noodles in partnership with Flipkart

As part of the partnership, consumers can pre-book MAGGI Special Masala Noodles on Flipkart from today and will also be available exclusively from August 25-30

by exchange4media Staff
Published - Aug 21, 2018 4:22 PM Updated: Aug 21, 2018 4:22 PM

Nestlé India has partnered with Flipkart to launch the new MAGGI Special Masala Noodles which is made from 20 finely ground and whole spices.

As part of the partnership, consumers can pre-book MAGGI Special Masala Noodles on Flipkart from todayAugust 21. The product will also be available exclusively on the e-commerce website from August 25 to August 30. Following which it will be available nationwide through Nestlé’s strong distribution reach.

Talking about the launch, Maarten Geraets, General Manager, Foods, Nestlé India said, “We are excited about our partnership with Flipkart as it will give a chance to MAGGI lovers to try this innovation from the convenience of their home. The product uses spices and condiments present in Indian kitchens. We are confident that this product with its special taste from 20 finely ground and whole spices and specially created bouncier non sticky noodles would be appreciated by our consumers.”

Nishit Garg, Senior Director, Flipkart said, “Nestlé and Flipkart's association to launch the upcoming MAGGI flavor exclusively on Flipkart cements the transition of FMCG’s physical goods into the digital space. Having traveled through several generations, MAGGI proudly enjoys an enduring relationship with its customers. And, we are very excited to partner through this journey of delighting our customers, now online."

In line with its new thinking ‘Kuchh achha pak raha hai’, MAGGI Special Masala noodles, uses ingredients right out of kitchen cupboards and is inspired by India’s rich and diverse culinary tradition.

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