MX Player and Too Yumm! enter branded content with  ‘Love Ok Please’

Hosted by Karan Wahi, ‘Love Ok Please’ is a 12-episode travel reality show 

e4m by exchange4media Staff
Updated: Mar 25, 2019 4:32 PM
Love OK

MX Player has forayed into branded content with latest MX Original Series – ‘Love Ok Please’, powered by Too Yumm!. 
Hosted by Karan Wahi, this 12-episode travel reality show explores the possibility of love on the road when 8 single and ready-to-mingle travel enthusiasts embark on an epic 10-day trip across Himachal Pradesh. 

Viraj Jit Singh – Head of Revenue, MX Player said, “MX Player hosts a varied mix of content across formats and genres that caters to 75 million daily active users, thereby making it a lucrative platform for advertisers and brands. We are constantly looking at integrations that suit the content offerings we have which is relevant for both, us and the brand.

‘Love Ok Please’ is a show based on love standing the test of travel and no journey is complete without having some quick munching options along the way. Therefore, this association with Too Yumm! was an ideal fit and we are delighted to have them onboard as our partner for this journey.” 

Anupam Bokey, CMO R P Sanjiv Goenka Group FMCG said, “Too Yumm! has a stated purpose of liberating the Indian youth of unhealthy snacks. The brand is a new age snacks brands where all products are ‘baked not fried, high on taste and available in more than 25 different flavours. So, you will always have something new and exciting to keep you company. During travel and exploration, we usually prefer being accompanied with bingeing snacks and Too Yumm! would be your best travel buddy. The audience for ‘Love OK Please’ matches our consumer profile hence. It is the perfect fit.” 

‘Love Ok Please’ streams in two parts, the first six episodes start from March 25 and the second bunch of six episodes from April 1.

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