MSLGroup India elevate Amrit Ahuja and Viju George

Leveraging its three-brand strategy, MSLGROUP India promotes key staff to accelerate next level of growth

e4m by exchange4media Staff
Updated: Nov 25, 2016 8:15 AM
MSLGroup India elevate Amrit Ahuja and Viju George

In line with the firm’s strategy to drive growth and fortify its expanding India business, MSLGROUP India (Publicis Groupe’s Strategic Communications and Engagement Firm) has announced senior level promotions to continue its growth story. With its Strategic Planning Model i3, MSLGROUP India has grown its integrated communication offering revenue by over 30% for the second year running and today represents a best-in-class portfolio of blue-chip mandates.

Amrit Ahuja, a 20-year agency veteran, who heads the Technology Practice for MSLGROUP in Asia, has been promoted to lead 20:20 MSL as Managing Director, effective December 1, 2016.

The firm’s latest offering, Publicis Consultants Asia, will now operate nationally as an individual brand. Viju George, who has spent nearly 19 years with the firm, has been elevated to head Publicis Consultants Asia as Managing Director, also effective December 1, 2016.

Ahuja and Viju fill the roles vacated by Chetan Mahajan, who is leaving the firm after 18 years to pursue opportunities outside of Publicis Groupe.

Making the announcement, MSLGROUP India CEO, Amit Misra said, “Amrit and Viju are fantastic colleagues with whom I have had the privilege of working over the past three-odd years. Their knowledge of the industry, market and understanding of our strategic regional and global vision are key assets that our clients value immensely. Under their leadership I see our brands growing from strength-to-strength.”

Misra added, “Chetan has been a great partner and colleague. His hard-work and passion to grow the firm’s business in India has been unfaltering. We thank him for his valuable contribution and wish him the very best for his future.”

Glenn Osaki, MSLGROUP Asia President, said, “2016 has been a banner year for MSLGROUP in Asia, and India has led the way as one of our top performers globally. Amit Misra’s recent appointment as India CEO has galvanised the firm nationally and fulfilled the Publicis Groupe’s vision for the “Power of One.” Now the promotions of Amrit Ahuja and Viju George as MDs reporting directly to Amit are not only tributes to their immense talent, but also signify our commitment to a multi-brand strategy to serve the diverse needs of our clients and staff in the market.”

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