Mathrubhumi turns newspapers into gift-wrapping papers for Christmas

The innovative solution not only helps spread Christmas cheer but also addresses the pressing problem of paper wastage during the festive season

e4m by exchange4media Staff
Published: Dec 23, 2019 11:09 AM  | 1 min read

Every year, a huge amount of waste is generated around the holiday season, as people go on a gifting spree. The main culprit? Gift-wrapping paper. This year, Mathrubhumi decided to do something that would help people not only give their loved ones a gift, but give nature a gift as well. 
Presenting the Mathrubhumi Christmas Special - a unique Christmas-themed supplement published on the Sunday before Christmas. The 4-page supplement goes beyond Christmas-themed news and incorporates a custom gift-wrap design on the inside pages. Once people were done reading the paper, they could simply flip it over and reuse it to wrap their Christmas gifts! With a simple innovation, Mathrubhumi is doing its bit to make this Christmas greener and merrier as well.

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