Madhu Chhibber joins Madison Public Relations as CEO
Chhiber will be based in the agency’s Mumbai office
She is a PR professional with over 22 years of experience including tenures with Indian and international corporations. She’s worked at both, the Agency as well as the Client end, with rich experience in almost all dimensions of internal and external communications as well as integrated marketing communications solutions. Having worked across diverse industry sectors with some of the world's most admired brands, she enjoys familiarity with multiple market working, nationally and across multiple countries in the EMEA region.
Her last assignment was as CEO, Perfect Relations where she spent almost three years.
Named 'the fastest growing agency of the year (2013)' by Pitch Magazine, Madison Public Relations won “PR agency of the Year” (exchange4media) and a Gold at the Sabre Asia Awards 2015, apart from numerous awards at Goafest Abbys.
Say Sam Balsara, Chairman, Madison World, “Whilst thanking Paresh Chaudhury for his committed stint of leading Madison PR for 5 years, I am delighted to have Madhu lead our very capable and experienced team as CEO of Madison PR. Am sure Madhu’s rich experience will add a lot of value to our clients’ PR plans.”
Says Madhu Chhibber on joining Madison PR, “I'm excited to join Madison PR and look forward to partnering the immensely talented team at the Agency in delivering on our brand promise to our clients. I’m confident that as a team we will continue to enhance the knowledge assets of the agency, supporting clients with effective and compelling brand messaging.”
exchange4media Group Service
Director Marketing – Indian Snacks, PepsiCo India says that the company aims to double its business in the next four to five years
PepsiCo India recently announced the introduction of a new category in the salty snacks industry with Kurkure Twistkeen, a modern twist on namkeens in a convenient finger snack avatar. Gaurav Verma, Director Marketing – Indian Snacks, PepsiCo India tells us the thought process behind introducing traditional namkeens in a modern format and why the company is betting big on geo-targeting as part of its launch campaign.
What prompted PepsiCo to create a new category in the salty snacks space? What was the market research that led to this product?
PepsiCo India has been a pioneer in creating categories in the salty snack industry. In 1999, we introduced and defined the collet category with Kurkure, which has today become an iconic snack brand in the country. With Kurkure Twistkeen, we have yet again revolutionized the salty snacks segment by reimagining traditional namkeens in a modern finger snack avatar.
Bringing its innovation expertise at the forefront, PepsiCo India developed Kurkure Twistkeens based on an extensive research and insights across 20+ cities with 5000+ consumers. The research suggested that consumers were looking for a modern and a convenient format to consume their favourite traditional namkeens. Over the past two years, PepsiCo worked on cutting edge technology with its global and local R&D teams from three continents India, US and Mexico to develop a modern format retaining the flavour of Indian traditional namkeens. Kurkure Twistkeens is truly a snack made for the consumers, by the consumers.
What would you estimate to be the size of the salty snacks category in India? What is PepsiCo’s market share in this space?
The branded salty snacks market is estimated at Rs 22,000 crore approximately. PepsiCo India Snacks is growing at a healthy double digit and aims to double its business in the next four to five years.
What would you say is the positioning of this product?
The new premium Kurkure Twistkeen is for the young and independent women who are the key decision makers in the household. With the perfect balance of traditional with their modern outlook, these women prefer easy-to-go and convenient lifestyle.
What is the insight behind your marketing campaign for Kurkure Twistkeen?
The marketing campaign of Kurkure Twistkeen highlights the first ever introduction of traditional namkeens in a modern format. From transformation of namkeens with a twist to easy standalone pack, the communication emphasises on the convenience which Kurkure Twistkeen brings to suit the changing preferences of the consumers. Developed on the back of insights from the extensive research suggesting that consumers were looking for a modern and convenient format to consume their favourite traditional namkeens, the campaign emphasizes on the modern snacking option of traditional namkeens.
As this is a new category, what is the brief that was given to the creative agency?
Our communication for the entire campaign is to highlight the convenience that Kurkure Twistkeen brings to its consumers without compromising on the traditional tastes - be it the transformation of traditional namkeens in a modern finger food format to easy standalone pack.
What is your media mix like?
Kurkure Twistkeens will be marketed through a 360-degree marketing campaign led by digital media for awareness amongst urban consumers and through in shop activations and product trials. The 30-second TVC, in the signature quirky style of Kurkure, showcases the fun and convenience of relishing India’s favourite namkeens in a finger snacks format.
You are betting big on geo-targeting, can you elaborate on this?
The geo-targeting in this campaign entails identification of digital viewers within 1km of radius of a Modern Trade outlet with trial coupons for Kurkure Twistkeen. This comes as a step to strengthen and channelize the first ever media to trial marketing route.
What are the challenges in marketing a new product, particularly a new category?
PepsiCo has always been at the forefront of innovation and portfolio transformation by introducing and offering a variety of snacking options. Kurkure Twistkeens was developed basis an extensive research and insights across 20+ cities with 5000+ consumers. The research suggested that consumers were looking for a modern and a convenient format to consume their favourite traditional namkeens. Over the past two years, PepsiCo worked on cutting edge technology with its global and local R&D teams from three continents India, US and Mexico to develop a modern format retaining the flavours of Indian traditional namkeens. Kurkure Twistkeens is truly a snack made for the consumers, by the consumers.
What are your expectations from the new product? Where do you see Kurkure Twistkeen, a year from now, in the Indian snacking space?
The initial response to Kurkure Twistkeen has been tremendous and we are confident that it will be a winning proposition for the consumers. We are looking forward to scaling it up in the coming year.
exchange4media Group Service
The fifth edition of exchange4media’s Indian Marketing Awards will be held on November 29 at Gurugram
The fifth edition of exchange4media’s Indian Marketing Awards will be held on November 29 at Hotel Leela Ambience, Gurugram, and will set yet another standard of marketing excellence in India.
Indian Marketing Award's (IMA) objective is to advance the marketing profession and to unlock the potential of ideas, markets, and businesses, to realise their true value for customers and organisations.
The awards will be presented to organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard for the particular circumstances of different industries and diversity of marketing programs. A comprehensive strategy encompassing every element of the marketing mix (not just communication), given shape through an effective, actionable marketing plan and brought to life through the flawless execution of creative and relevant communication and marketing programs.
A screening committee has evaluated and narrowed down the field to the best five entries in each category through an online process. The grand jury will choose the winners at a jury meet at Hotel Leela Ambience, Gurugram on November 23. Over 500 entries have been received from more than 150 agencies and 100 plus brands.
The grand jury meet will be chaired by Amit Jain, MD, L'Oreal India. The other members of the jury include Amit Gupta, CEO, AsiaNet; Ashok Bhasin, Head - Digitization, Hero MotoCorp; B Thiagarajan, Joint MD, Blue Star Limited; Dr Mahesh Gupta, Founder - Chairman, Kent RO Systems Ltd; Eric Braganza, President, Haier Appliances India Pvt Ltd; Herjit S Bhalla, MD, The Hershey Company; Hetal Kotak, CEO, Lee Cooper India; Narasimhan Eswar, Sr. VP, South Asia - Home Hygiene, Reckitt Benckiser; Pratik Pota, CEO, Jubilant Foodworks; Raj Nayak, ex-COO, Viacom18; Sam Singh, CEO - South Asia, GroupM; Tarun Arora, COO & Director, Zyduss Wellness; Vivek Sharma, MD, Anchor Electricals; Yashish Dahiya, Group CEO & Co-Founder, PolicyBazaar Group; Sandeep Jain, Director, VEGA Industries; Sanjeev Churiwala, Chairman, Royal Challengers Bangalore.
The event will also have an all-day conference called the India Brand Conclave 2018. The theme for this year’s conference is ‘Driving Business Growth through Marketing Effectiveness’, wherein industry veterans will share their game-changing branding and marketing stories.
For more details, click here: https://e4mevents.com/ima-2018/home
exchange4media Group Service
In the same category, Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to the top two spots
In the list of BARC Top 10 Brands for Week 45 (November 3-9, 2018), Vimal Elaichi Pan Masala and Bharatiya Janata Party climbed to top spots with 16,190 and 14343 insertions respectively.
Trivago slipped to the third spot with 12,876 insertions. Wipe and Dettol Toilet Soaps, on the other hand, climbed to fourth and fifth spot with 9012 and 8985 insertions respectively. Global streaming service Netflix entered the category for the first time at sixth spot with 8914 insertions.
Harpic Power Plus, Colgate Dental Cream, Dettol Liquid Soap, and Goodknight Power Activ Plus also entered after brief span at the seventh, eighth, ninth and tenth spot with 8849, 8433, 8418 and 7959 insertions respectively. In the same week, in BARC Top 10 Advertisers list, FMCG brand Hindustan Lever continued to lead this category with 1,36,731 insertions.
Reckitt Benckiser stepped up to the second spot with improved 1,15,656 insertions. Procter & Gamble climbed up to the third spot with 41,177 insertions. ITC Ltd. slipped to the fourth spot with 36,843 insertions. Meanwhile, Brooke Bond Lipton India and Ponds India climbed to fifth and sixth spot with 24,082 and 23,062 insertions respectively.
SBS Biotech retained its sixth spot with 23,062 insertions. The category saw the entry of Google and Google Palmolive India at the eighth and ninth spot with 21,068 and 20,924 insertions respectively. Wipro maintained its tenth spot with 20,574 insertions.
exchange4media Group Service
At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'
Artifiical Intelligence, the new technology that is giving wings to marketers, is also making the marketing fraternity wonder about how humans would work alongside AI and what possibilities maketers can explore with the aid of AI. At the exchange4media Conclave, held on November 16 in Mumbai, our esteemed panel of speakers discussed the topic, 'Human Insight vs AI in Marketing'.
Watch the video here or read the article below:
Moderator of the panel, Bindu Sethi, Chief Strategy Officer, JWT India opened the discussion by asking the panel how they have grappled with machine learning and AI in their particular organisation; what AI means to them, how they are using it, what are some of the challenges they face? Also, if they had more time and money, how would they begin to use AI and machine learning?
Juzer Tambawalla, Head of Marketing, Franklin Templeton began the discussion by saying, “To me, it is essentially about looking at what humans can do. Humans can acquire and capture data, they can process it, they can reason with it and take corrective actions. This is typically what an AI tool should be doing, and is doing right now. The only thing that today AI can't do is bring in the emotional aspect which humans actually have.”
He explained that from a business perspective, considering the shrinking attention span of customers, one of the biggest challenges in the financial services business is to remain one step ahead of the customer, saying “We are really building and investing a fair amount of time, money, energy and people resources in trying to build that platform for the firm to make sure that we can get in line with the customer, and hopefully in future get ahead of him.”
Pradeep Hejmadi, CEO, Aidem Ventures Pvt. Ltd., pointed out that, “AI has to be taught first, it has to learn and even before that, there is the process where we bring in things that it can learn on and that clearly is a hugely human effort. In my view, both of these will need to co-exist, otherwise, there will be businesses looking like one another if you use a regression based modeling. Innovation will work absolutely in the opposite way.”
He added “Technology and Artificial Intelligence will the reason why many innovations would never see the light of day, so I really believe that we can constantly see how human capital creates wonders, and I am a firm believer that cannot be completely substituted, but the computing-based strength which humans will struggle with, or to which humans will find a bias or ignore, that is something that a machine can pick up”.
Navneet Narula, Head of Watson Consumer Engagement, India and South Asia, IBM India opined that Artificial Intelligence helps save time and plays various roles. He also believes AI will improve in the future.
Another question the panel delved into was what should the next ambitions of marketing organisations be, and how would agencies evolve in the age of AI?
Narula began by saying, "I believe while people will keep learning as they take this journey, there are 3 effective ways we see people are trying to address it- a mid-market organisation that doesn't have a lot of money to spend on data science can get those apps and start delivering on some results. I also see in the marketplace people who do end-to-end marketing, including the data work, and finally, the technology, the agency and the brand work together in a collaborative way, where technology is extended to an agency and they work together on the same platform to deliver results. That is where I see a lot of customers succeeding in working with the brands”.
Arvind Chintamani, VP of Marketing, Colgate Palmolive India, explained that “We need to understand the potential for what is possible.” He added “The business problems are the obvious starting points, communication is the solver of a business problem. Now that we know what our business problem is, can we imaginatively ask the question that can drive influence? I think this is where we will have to find a way to organise”.
Mayank Shah, Category Head, Parle Products opined that “It is not only the advertising or the marketing we are talking about but also the purchase.” He explained that there is a lot of data available for retailers about consumers and their purchase journey and that there is vast scope for AI in this area to better understand the customer requirements. Saying, “While we as marketers are more skewed towards advertising, we are talking about pieces of communication, or how to target consumers, or probably influence them, I think down the funnel, when we talk about the actual purchase act, we need to look at the data which is already there."
He added, “I would not restrict the use of AI to just communication or advertising, but go a full 360 degree of marketing, where you're also talking about the purchase, advocacy, and other things.”
Anirudh Pandharkar, Head of Marketing, VIP Industries, added that ”I don't think there would be any great change in the marketing structure, because ultimately the brand teams and the marketing teams have a problem to solve, and that business problem can now be very well defined by the amount of data we have and the inferences from the data which can be drawn. Ultimately that is what the job of a marketer is- to solve a problem on the business front or a consumer front.”
He also said that “The basic structure of marketing in the next three to four years, will probably have adjuncts of analytics to it, but the core of marketing will remain the same”.
Hejmadi remarked, “People say very often, data is the new oil. I just have one perspective on it, oil has many properties, one of the biggest ones is that it's combustible and it's really slippery. That is what we should watch out for with data. The thing that alters the viscosity and the explosive element is humans. If we put it in the right place, like a gasoline tank, it can help the person do wonders”.
exchange4media Group Service
Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media
Britannia Industries will be announcing media agency review soon. The company sources have confirmed this development to exchange4media.
Currently Essence (GroupM) is the agency on record (AOR) for Britannia which underwent massive rebranding exercise recently. Prior to Essence, the account was handled by Madison Media. The account size is estimated to be in the range of Rs 200 to 250 crore.
Some of the popular brands from the company include—Good Day, Tiger, Milk Bikis, NutriChoice, Treat among others.
In an earlier interview with exchange4media, Ali Harris Shere, VP-Marketing at Britannia had pointed out that the biscuit major was looking to align with big shifts taking place in the industry and according to reliable sources the call for media review could be a step in that direction.
“There are some big shifts happening in the consumer world and we track those shifts and we are moving in the same direction. At 100, we really thought we should reset ourselves and have the vision going forward,” Shere had stated.
exchange4media Group Service
At the 16th edition of the event, the MD spoke about how machine intelligence is helping farmer-based organisations, and about bringing in opportunities for AI
Artificial intelligence is undoubtedly changing the society and its foundation, but how much of it is actually happening at the ground level? How is technology transforming modern enterprises and FMCG companies?
R. S. Sodhi, MD, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) gave a brief picture of how technology has enabled smoother operations inside Amul at the 16th edition of exchange4media Conclave on November 16.
Watch the video or continue reading:
He talked about how machine intelligence is helping organisations which are farmers-based and bringing in opportunities for AI. Sodhi set off his session on a lighter note joking how in his company he knew of only AI i.e. artificial insemination. He delved into Amul’s history, on how a 72-year old cooperative started off from a small town of Anand and went on to become India’s biggest dairy company.
He explained with numbers, “We collect 23 million litres of milk per day, 85 per cent from Gujarat and 15 per cent outside. It is owned by 3.6 million farmers in Gujarat. It provides livelihood to millions of people. It’s the largest FMCG brand with Rs 41,000 crore for the fiscal year ’17-18. We are growing over the last eight years at CAGR of 18 per cent.”
Speaking of marketing, Sodhi mentioned that back in the day it was simple. “When I joined sales and marketing it was all about positioning the product and market. It was simple. There were mass media, mass marketing, and transaction. It was one-way communication. The balance was in the hands of the marketer.”
Sodhi added that now with the help of AI one can do fragmentation which was easy back in his days. But now after spending Rs.100 crores also brands aren’t satisfied with media planning because of social media. There are now opportunities for deeper two-way integration with consumers using digital technology. “Now communication is two way.”
Sodhi specified what he’s looking for an AI solution. It’s majorly to communicate with consumers directly, to see how technology can be used for deeper and targeted distribution for rural India and how to cultivate consumers’ interest and habit for products. “From 1952 till today we think that high business productivity will create more jobs and wages. But the reality is jobs are not coming.”
He then moved on to technology and how it enables deeper distribution. Monitoring performance of field staff without going to the field is possible with a distribution management system. Sodhi explained, “Most FMCGs are using this distribution management system which helps them monitor each transaction, plan production and know how much distributor has sold to each retailer.” AI has helped Amul and its management to know what’s happening at the retailer level, manage the inventory and ensure smooth transportation of finished product movement with GIS. Sodhi added, “You get to know whether the truck stopped in between or whether the lid of one of the cans has been opened.”
To overcome new age marketing challenges Sodhi advised keeping a finger on the consumer pulse, thinking or modifying strategy as per new age challenges, ensuring cost efficiency and excelling in core competency. “If the system is not cost-efficient for an organisation like ours, value for mass and value for money will not happen,” he warned.
Sodhi advised that AI should help in decision making but it shouldn’t be fully allowed to make decisions on behalf of the human, then it’s going to be dangerous. It should not replace the 'hunch', specifically.
The CEO signed off with a statutory warning, “AI is good if it’s going to serve humankind not only the bottom line.”
exchange4media Group Service
Chairman & CEO, AMEA, Russia, and CIS, Mindshare, delivered a masterclass on artificial intelligence, what it means, how it can be used and results verified to a packed audience
Artificial Intelligence has been demonised by some as the technology that will take away human jobs and diminish the role of humans in many processes, including creative. But it is in fact a technology that will enable humans to do better. Sharing this view, Ashutosh Srivastava, Chairman & CEO, AMEA, Russia, and CIS, Mindshare, believes AI is a tool that will “amplify human intelligence.”
Srivastava delivered a masterclass on artificial intelligence, what it means, how it can be used and its results to a packed audience at the exchange4media Conclave held in Mumbai on November 16. In his session, Srivastava focussed on explaining how to use AI to find the right people at the right time at the right platform and create engagement in a way that works for brands.
Laying down the ground rules to create the best environment to harness AI, Srivastava said, “You need use your own data in your business, have the talent that understands marketing and tell the machine what to look for to make AI really work for you.”
One of the uses of AI that Srivastava highlighted was programmatic ad buying and digital ad insertions personalised at scale which cannot be done manually by humans. In fact Mindshare has used AI in the form of Anna which uses a bespoke AI to construct an integrated media and creative algorithm that powers the operations at the DSP and DCO platforms. The personalisation of the ad creative resulted in an 2.5X increase in CTR for the brand, enabling it to target consumers at 7,000 odd touch points.
He further explained how a machine clusters touchpoints that are more favourable for advertisers and can automatically buy ads as per the millions of combinations of those touch points thereby reducing the cost cost per acquisition for a client. Srivastava then showed the audience how AI can help find the right target audience among a sea of audience.
Srivastava also touched upon how AI can be used to make predictions of the next big moment for a brand to place ads.
“This is just the beginning of how AI is changing deployment,” he said. He further added that as marketers begin to get familiar with AI they should start doing small pilot projects, capture those learnings and make them bigger.
Watch the entire session here:
exchange4media Group Service
Ad veteran Padamsee, aged 90, passed away on Saturday
The advertising fraternity woke up to the sad news of the passing of ad man and theatre maven Alyque Padamsee.
Padamsee touched the lives of many advertising professionals during his career, shaping them and sculpting them into the leaders that they are today.
Many of those whose lives Padamsee influenced took to Twitter, sharing their impressions of the legendary man whom they knew as God. Even the Prime Minister of India, Narendra Modi, tweeted his condolences. “Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour,” PM Modi tweeted.
Here’s a look at some other tributes that poured in:
Sad to hear of #AlyquePadamsee’s demise.— Sonal Dabral (@agracadabra) November 17, 2018
He was the face of Indian advertising & a celebrated theatre man the time I was at NID.
As someone who loved both,the only place I wanted to join after I graduated was Lintas.Did just that.
Thank u for the inspiration, Alyque. RIP. ??
Woke up to the saddest news of my guru and mentor #AlyquePadamsee is no more. He hired me and Chax personally in 1992 for #Lintas . This was my last picture with him few months ago. I share my grief with his family. May his Soul rest in peace. pic.twitter.com/C8G6nfX4PV— K V Sridhar (@kvpops) November 17, 2018
Saddened to hear of the passing of advertising doyen #AlyquePadamsee— atul kasbekar (@atulkasbekar) November 17, 2018
When he was head of Lintas he’d given me some of my early breaks in advertising photography
Ever grateful for the break and opportunity
RIP Alyque . Thank you for your pearls of wisdom during my formative years in advertising. Still remember the Voltas pitch when you made me rewrite the slides 4 times.— Anil Nair (@Anilalive) November 17, 2018
La lalalalala la la la. Come alive, #AlyquePadamsee. A new world awaits you.— Lynn de Souza (@lynndesouza) November 17, 2018
RIP Alyque Padamsee.— Lloyd Mathias (@LloydMathias) November 17, 2018
The ad legend who gave us some of the iconic ad images of the 70s and 80s. Surf’s Lalitaji and Liril’s waterfall girl in the green bikini. pic.twitter.com/ZUP1GQbF65
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.— Boman Irani (@bomanirani) November 17, 2018
He gave me my first break in Theatre, like countless before and after me.
Maverick, Unique, Uncompromising.
There will never be another....#RIP Alyque.
I will always remember him for making India’s first hugely mounted and fabulously enacted musical, Evita. It left us spellbound. A creative genius, fearlessly outspoken. He epitomized “Bombay.” #AlyquePadamsee— Sanjay Jha (@JhaSanjay) November 17, 2018
Shri #AlyquePadamsee's contribution in the field of advertising was immense. He will also be remembered for his acting and love for theatre. My thoughts & prayers are with his family and friends at this difficult time. pic.twitter.com/etAHfO70yA— Ashok Gehlot (@ashokgehlot51) November 17, 2018
“Few men of action have been able to make a graceful exit at the appropriate time. “ #AlyquePadamsee was a larger than life person in every sense of the word. He gave finesse to everything he did. Theatre, ad film world, cinema, fans & friends will miss him & his style.? pic.twitter.com/TosoY7N1h6— Anupam Kher (@AnupamPKher) November 17, 2018
A true citizen is judged by how he/she reacts in tough times. When Bombay/Mumbai was burning in 1992-93, Alyque Padamsee lent his powerful voice to the affected people of a scarred city. Salute.. RIP #AlyquePadamsee— Rajdeep Sardesai (@sardesairajdeep) November 17, 2018
A liberal and vocal mumbaikar and one of most creative adman & theatre personality of our time #AlyquePadamsee is no more.He was a living legend.— Sanjay Nirupam (@sanjaynirupam) November 17, 2018
Mumbai will always miss him for his concern for the city.
God bless his soul.#RIP
I never worked with #AlyquePadamsee, but was fortunate to work with his protégé, Anand Halve, who Alyque called his *brainiest trainee*.— Ashok Lalla (@ashoklalla) November 17, 2018
Andy, you can now raise a toast with your mentor. pic.twitter.com/zhAnsG6mej
exchange4media Group Service
The globe called Shifu Orboot allows children to explore the world beyond boundaries through the companion app, providing an immersive and interactive learning experience
Playshifu, the brand for educational learning toys for kids in India, launches its new product - Shifu Orboot. The toy is a one-of-its-kind globe enhanced by Augmented Reality for kids learning. In India, it is available on PlayShifu website, Amazon, Flipkart, Hamleys, Toys”R”US, Crossword, Landmark and many other retail stores in metropolitan and Tier II cities.
Shifu ‘Orboot’ allows children to explore the world beyond boundaries through the companion app, providing an immersive and interactive learning experience. ‘Orboot’ app is available on both Android and iOS and works with smartphones and tablets as well. The new product from Playshifu sensitises the young minds to understand the cultures and people around the world making them global citizens. With a passport, country flags and travel stamps included, Orboot completes the experience for the little globetrotter. It is an educational toy for the ever-curious child that sparks curiosity and helps build knowledge, linguistic and cognitive skills.
Commemorating the launch of ‘Orboot’ in India, Vivek Goyal, Founder & CEO, PlayShifu said, “PlayShifu has successfully delivered world-class innovation through PlayShifu’s products to a market which had suffered from a lack of innovation till date. Through the power of ‘Orboot’ and the connected mobile app, now children can travel the seven continents from the comfort of their homes. They can explore the cultures, inventions, monuments, wildlife, cuisines, maps, and weather relevant to each location.”
The digital gameplay is enriched with realistic 3D figures, engaging voice-overs, and regional music. Shifu Orboot has won hearts among children, parents, and educators all across the world and we are gaining great acclamation in India as well. We look forward to bring all new range of Augmented Reality toys for interactive learning of kids in the coming time,” he added.
PlayShifu has launched its consumer technology products in 11 countries and has participated in the largest global trade fairs including the New York Toy Fair, Hong Kong Toy Fair, and the Nuremberg Toy Fair. Along with other products from Playshifu, Shifu Orboot also sells globally through Amazon and various retail channels in countries like US, UK, Canada, Poland, Germany, Japan, Australia, and the Middle East.
exchange4media Group Service
Flashed on Friday: The award honours visionaries who have transformed the industry and inspired the next level of growth
Virendra Gupta, Founder & CEO, Dailyhunt and Umang Bedi, President, Dailyhunt were honoured with the exchange4media Influencer of the Year Award. CVL Srinivas, Country Manager, WPP and the winner of the 2017 exchange4media Influencer of the Year award and Raj Nayak, COO Viacom18 who was the winner of the 2016 exchange4media Influencer of the Year award presented the award to the duo.
On working together with Gupta and the win, Bedi said, "Its been the most amazing enterprenuial journey. Viru and I have been brothers because we are so aligned in our thinking. He understands bharat at the grassroots level and I understand the scale of businesses. We are so complimentary in our skill-sets. In life you need an elder brother. And for me, that's what he stands for."
An elated Gupta said, "On the behalf of team Dailyhunt, I humbly accept this award. As you know, our vision is to bridge the digital divide and we proud ourselves as one of the companies that is trying to fight off the digital prominence of Facebook and Google. We are 150 million monthly active users and till next year, we should be 300-350 monthly active users. This award is a belief by all of you in us and we are just getting started."
Beginning in 2016, the exchange4media group initiated the Influencer of the Year award. The award honours visionaries who have transformed the industry and inspired the next level of growth while progressively using innovative technology for business achievements.
exchange4media Group Service