Lotto signs Sania Mirza as its brand ambassador

Sportswear manufacturer Lotto Sport Italia, which recently entered the Indian market, has signed tennis player Sania Mirza to represent their brand in the country. The agreement was signed in the presence of tennis star Mahesh Bhupati and Sunil Taneja, MD, Sierra Industrial Enterprise Private Limited (SEPL) in the capital on Sunday.

Taneja, whose company SEPL is licensed to sell Lotto products in the country, said, "The focus of our marketing strategy is to identify and promote young talent. Sania is a youth icon. She is the new craze and a household name just like the Willams and Hingis of the world, and hence is the apt choice to represent our brand."

With 600 multi-brand outlets, Lotto plans to touch a turnover of Rs 65 crore in the next three years. They are also opening five exclusive stores in the country, with aggressive expansion plans in the pipeline.

"Lotto plans to position itself as the number one Italian sports brand in India. We want it to be an affordable game so we are sponsoring the game with Lotto tennis initiative in India. We offer quality products at affordable prizes," said Taneja

Over the course of thirty years, Lotto has increasingly become associated with tennis. It has linked with many tennis stars like Martina Navratilova and Boris Becker. The company has had important partnerships with ATP, WTA, USPTA and Wimbledon.

On being asked about choosing Lotto over other popular brands like Nike and Adidas, Sania Mirza said, "Lotto has a tagline of 'Passion to perform' and they are living up to it. I feel it's my duty to give back what the game has given to me and Lotto is felicitating it with its tennis initiatives."