Lenskart ropes in Bhuvan Bam as brand ambassador
Bhuvan to be part of multiple campaigns; Lenskart app’s interface to have section called #BBkeFrames
Lenskart, the retail eyewear platform has roped in Bhuvan Bam from BB Ki Vines to be their first ever male brand ambassador.
YouTube sensation Bhuvan Bam has been signed on by eyewear retailer Lenskart as their brand ambassador. Lenskart said Bhuvan’s digital content appeals to the youth and aligns with their brand image.
Bhuvan will be part of multiple campaigns for Lenskart. The brand is keen on introducing numerous campaigns and launches for various channels of media. Bhuvan will also be producing exclusive content for Lenskart.
Part of the Lenskart app’s interface is a special section called #BBkeFrames that will consist of a collection of frames inspired by Bhuvan’s personal style, handpicked by him. This feature is also available on the M-site, website as well as in stores. The collection includes metal frames in trendy shapes namely the pilot-style, rounds and hexagons across John Jacobs and Vincent Chase. Lenskart customers can shop these across stores as well as online under the “BB Ke Frames” category.
Peyush Bansal, Founder and CEO, Lenskart.com said: “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a game changer in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”
Bhuvan said, “I have always loved Lenskart and their collection because as a content creator for BB Ki Vines. I strive to create characters with distinct traits and quirks and glasses help me a lot with that. Like for Banchod Das, the character wears these shield black frames. Lenskart has been my one stop shop for all my eyewear requirements and I’m really excited to be a part of the Lenskart family because it also aligns with my mantra and that is having fun with what you do.”
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