Label Ritu Kumar announces Tara Sutaria as the face for Spring-Summer’19 collection

The collection is named Native Spirit and it draws inspiration from imagery and art

e4m by exchange4media Staff
Updated: May 13, 2019 11:22 AM

Bollywood’s new discovery who recently made her first blockbuster debut, ‘Tara Sutaria’ has been announced as the face of India’s most respected designer Ritu Kumar’s pret line ‘Label Ritu Kumar’ for their new Spring Summer 19 collection – Native Spirit.

Tara looked vivacious as she walked the ramp of a fashion show hosted by the brand and also unveiled the new collection. The fashion show was a representation of their brand’s stunning silhouettes and statement making styles.

It is of no surprise that Tara Sutaria comes to mind while thinking of ‘boho chic’. She’s whimsical, unconventional and most of all, stylish. Label’s new collection celebrates individuality and self-expression. Let Tara style you this summer, let her bring out your inner gypsy, the new you, the free you. 

Speaking about the association with Tara for another season, Amrish Kumar, CEO, Ritu Kumar said, “Tara epitomizes the free spirited and stylish LABEL girl. Our new collection caters to young women who know what they want, who understand trends but are not slavish to them. Tara is the new age bohemian and we love her spin on fashion and style.”

The Native Spirit collection draws inspiration from imagery and art. It infuses these inspirations with romanticism and touches of Indian motifs. Think 3D embroidery, scarf prints, washed denims with a touch of vintage cowboy glamour. The brand finds itself to be drawn towards long flowy dresses, paisley motifs, geometrical prints- everything a Label girl needs to be unconventional this spring. Functional and fashionable, the new collection caters to the girl-on-the-go. Asymmetrical hemlines, floral prints and delicate lace detailing are key elements of this line. 

The collection will be available across India & internationally in Label Ritu Kumar stores & online at

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