Koovs to collaborate with ‘Student Of The Year 2’

Koovs has curated an exclusive range as online fashion partner for the film that features Ananya Panday, Tara Sutaria and Tiger Shroff 

e4m by exchange4media Staff
Updated: Apr 29, 2019 4:13 PM

Koovs has announced its collaboration with ‘Student Of The Year 2’ which launches fresh faces Ananya Panday and Tara Sutaria, and Tiger Shroff. The association was ideal for the brand whose core TG comprises of the college going youth. 

The characters in the movie have been styled keeping international fashion trends at the core. Each lead character has a fashion persona of its own: Tiger Shroff in the male lead is seen setting trends both on & off the field; Ananya Panday personifies the confident college girl seen in showstopper styles while Tara Sutaria essays the role of a fashionista aspiring to be an ace dancer. 

Koovs has curated an exclusive range, as online fashion partner for the film, of selected women’s and men’s fashion styles from the movie. The collection launches on Monday capturing the excitement around the movie and features summer staples in athleisure, pop and neon and co-ords. 

Siddharth Kadam, Marketing Head, Dharma Productions, said: “For Student of the Year 2, Koovs is the perfect fit, given that both the brands speak to a young, millennial and fashion focused audience. The campaign celebrates fashion in a way that is relatable to the young audience.” 

The collaboration will also include a co-branded multi-media campaign, featuring Tiger Shroff, Ananya Panday and Tara Sutaria. It will culminate with a social media contest to meet and greet the stars.

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