KFC India reveals mystery behind Double Trouble Lip Balms

Launches its all-new ‘Double Trouble Burger’ which brings alive two distinctive flavours in one bite

e4m by exchange4media Staff
Updated: Apr 6, 2018 2:25 PM

Just when excitement and curiosity about KFC’s recently launched limited edition Double Trouble Lip Balm was at its peak, the brand announced its all new Double Trouble Burger today. Putting speculations to rest, KFC India revealed that the Lip Balm was a unique opportunity for consumers to get a taste of the two unique sauces that make the Double Trouble Burger truly finger lickin’ good, even before it hit stores.

A unique blend of flavours, the new Double Trouble Burger is a dream for any burger fan to gorge on. Offering two distinctive flavors of the American Mustard sauce and the Sweet Chilli sauce in every bite, with KFC’s signature fillet sitting between the buns, you won’t be able to resist the lip smackin’ Double Trouble Burger.

Commenting on the launch, Lluis Ruiz Ribot, CMO, KFC India, “We are building a relevant and distinctive KFC brand through innovative and fun ways to delight our consumers. Our new Double Trouble Burger has a very nice flavour contrast through two new sauces which got us all very excited. We wanted to give consumers a tasty teaser of these flavours before the burger was available in stores and that’s how the Double Trouble Lip Balm was born. Consumers have absolutely loved itand we are confident that they will enjoy the Burger even more.”

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