Kartik Aaryan is Manyavar’s new brand ambassador

The actor made the announcement by changing his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan

e4m by exchange4media Staff
Updated: Jul 5, 2019 4:10 PM

Actor Kartik Aaryan has associated with Indian wear brand Manyavar. Making the announcement in an unconventional way, he changed his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan.

This was accompanied by an announcement post where we see him in a dapper green sherwani. The announcement was preceded by a string of teasers where Kartik teased his fans about something new coming up. Followers saw him taking off his casual western wear in a teaser video and then donning a kurta in another video. These teasers did make a few hearts flutter and many fans curious with every passing day. The final reveal about him being a Manyavar ambassador happened on Tuesday with his announcement post.

“I am extremely excited about this association! I have personally seen and loved the collection that Manyavar has curated. This association will show a really different avatar of mine, an avatar which will be traditional yet contemporary, rooted yet modern. Manyavar’s interesting outlook towards Indian wear and beautiful communication pieces have always caught my imagination. Hence when the opportunity came, I was completely thrilled to collaborate” quipped Kartik.

Kumar Saurabh, Chief Business Officer, Manyavar, said, “Manyavar has seen an exponential rise which has been fronted by constant innovations in our offerings. We have a strong focus on our youth product line with an underlying fresh and fashionable approach, and hence I feel that our association with Kartik is completely in sync with our plans. Our youth connect will only become stronger and better.”

Avijit Dhar, AVP-Marketing, added, “We were really excited to associate with Kartik. His youthful charm and his penchant for style are in complete synergy with Manyavar’s brand persona. We have just shot a brand film with Kartik on an interesting, never-explored before concept and the output is fantastic! I am sure viewers will love it when the film releases.”

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