ixigo ties up with Mission Mangal

The travel platform is the official brand partner of the film in the travel segment

e4m by exchange4media Staff
Updated: Aug 9, 2019 6:27 PM
ixigo

Travel platform ixigo has tied up with upcoming multi-starrer movie, Mission Mangal, becoming their official brand partner in the travel segment. The movie, directed by Jagan Shakti, is based on real-life scientists, who contributed to India's first interplanetary expedition, Mars Orbiter Mission (MOM), launched by Indian Research Space Organisation (ISRO) in 2013.

As a part of the association, ixigo is running a special campaign offering its users a discount of Rs 1000 on flight bookings by using code ‘MANGAL1000’. The travel platform is also running a contest on its social media platforms, where 50 couples get a chance to win free movie tickets. 

Speaking on the association, Shuchi Chawla, Head Brand Marketing, ixigo said, “We are delighted to tie up with an inspirational movie like ‘Mission Mangal’ which depicts an incredible true story of India’s mission to Mars. We actively experiment with in-film branding and believe it is a good opportunity for brands to create high recall in a cost-effective way.” 

Mission Mangal promo video

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