Ipsos appoints Sreyoshi Maitra for senior leadership position in Delhi
Designated Executive Director, she will also lead the Shopper Practice for Ipsos India
Market research company Ipsos has hired Sreyoshi Maitra in a senior leadership position, as part of its Delhi Cluster. Designated Executive Director, she will also lead the Shopper Practice for Ipsos India and will report to Krishnendu Dutta, who leads the Delhi cluster for Ipsos.
Maitra moves from MRSS and has previously held senior level positions with Nielsen, Kantar IMRB and Kantar Milward Brown. Her expertise covers a vast number of areas in both Consumer and Shopper behavior, and also ROI on Channel spends.
Her remit is for key Ipsos clients in Delhi and NCR, though for Shopper Practice her repertoire of clients would extend across geographies of India.
She says: “Ipsos is a young and dynamic organisation with a basket of compelling solutions. I look forward to partnering clients in their journey to uncover uncommon consumer insights and building stronger brands which are relevant to their audience.”
Krishnendu Dutta, Delhi Cluster Lead for Ipsos, commented, “With her wealth of domain expertise and experience, Sreyoshi will play a key role in deepening our relationship with clients, further bolstering our position in the market.”
Maitra actively speaks at industry forums such as Instore Asia, Asia Retail Congress, among others.
She holds a PGDM degree in Marketing from IMI and is a BA Economics graduate from Jadavpur University.
Additionally, she has done a Digital Marketing Certification Program from MICA.
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