IPG's Initiative Appoints Laya Menon As Executive Vice President

Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others

e4m by exchange4media Staff
Updated: Aug 20, 2018 1:04 PM

Initiative, the global full service media agency network of IPG Mediabrands, has appointed Laya Menon as Executive Vice President. Menon will be based in Bangalore and report to Vaishali Verma, CEO, Initiative.

In her new role, Menon will drive Initiative’s business growth and profitability in Bangalore, which handles e-commerce major Amazon, MRF, 3M and others.

Vaishali Verma, CEO, Initiative, said, “I welcome Laya to the Initiative family and she comes on-board with a rich experience of 19 years. I can’t think of a better person to lead Initiative’s Bangalore office which has some of the biggest clients of IPG Mediabrands in India. Laya’s strengths include business management, strategic thinking and client relationship and I am confident that she will strengthen and grow the agency through Initiative’s Culture Velocity.”

Talking about her new role, Menon said, “Initiative in the south, has an impressive roster of brands and IPG Mediabrands is known for their passion for the craft coupled with sound leadership. I am excited to begin the journey with IPG Mediabrands family, lead the next wave of growth for Initiative and deliver results for our clients.”


Menon joins Initiative from Group M where she was for 15 years as Principal Partner-Client Leadership at Mindshare network where she was leading the Bangalore units. She also oversaw the south business for Motivator at GroupM.

Her 19 years of experience across Universal McCann, Carat, Maxus, Motivator and Mindshare pans overs several sectors including FMCG, Retail, Lifestyle, Tech and e-commerce – Dabur, Titan, Google, Myntra, Himalaya, Ola, Aditya Birla group, IKEA, Landmark Group and Diageo being the key ones.

She began her career with McCann and Carat in Delhi before moving on to Maxus Delhi. Menon is a Delhi University and IMT Ghaziabad alumni.

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