Interactive Avenues bags digital mandate for Too Yumm!

Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!

e4m by exchange4media Staff
Updated: Nov 12, 2019 10:49 AM
Too Yumm

Interactive Avenues has been appointed as the digital agency for Too Yumm!

IA’s mandate includes driving brand awareness, facilitating trials, and creating brand loyalists and advocates who will help evangelise Too Yumm! over other fried snacks.

Talking about the association, Anupam Bokey, CMO, Guiltfree Industries Ltd said, “In this short span, we have already achieved the set benchmarks in our partnership with Interactive Avenues. With the ongoing campaigns, we’re sure that this will only grow exponentially. Both the brand and agency teams recognise the potential of the brand and our vision for it. That’s what will work in developing a very healthy and fruitful relationship in the long run.”

“Next came the Indian Premier League (IPL), our biggest sports and marketing event of the season, along with the Too Yumm! - IA partnership. Taking over all social media conversations, the agency established a strong brand-sport association while establishing a stronghold over the category. Karare Strikers, the online game, was also been developed by IA to give cricket fans a new way to engage with the brand during ongoing matches. Not just this, Indian social media witnessed a complete takeover of pro-baked snacks conversations and game-time snack partnership,” Bokey said.

“IA has always been a disruptor and we standout for our path breaking, strategic innovative work that we do for our clients. With Too Yumm! We are excited and confident about taking this journey forward in delivering path-breaking results,” said Amardeep Singh, CEO, Interactive Avenues – a Reprise Network Company.

The media and OOH mandate of Too Yumm! are managed by Initiative and Rapport respectively, which are also part of IPG Mediabrands.

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