Strategy, execution & result are what we looked at: IMA 2018 Jury Chair Amit Jain

The awards will be held on November 29 at The Leela Ambience, Gurugram.

by exchange4media Staff
Published - Nov 24, 2018 9:48 AM Updated: Nov 24, 2018 9:48 AM
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The jury meet of the fifth edition of the Indian Marketing Awards (IMA) was held at The Leela Ambience, Gurugram, on Friday.

The jury this year was chaired by Amit Jain, MD, L’Oreal India. The other jury members were—Raj Nayak, COO, Viacom18, Ashok Bhasin, Head, Digitisation, Hero; B Thiagarajan, Joint MD, Bluestar; Herjit S Bhalla, MD India, Hershey; Hetal Kotak, CEO, LeeCooper; Narasimhan Eswar, Senior Vice President, Hygiene & Home RB South Asia; Pradeep Dwivedi, CEO, Sakal Media Group; Pratik Pota, CEO, Jubilant FoodWorks; Sandeep Jain, Director, Vega; Sanjeev Churiwala, Executive Director & Chief Financial Officer, Diageo India; Tarun Arora, COO & Director, Zydus Wellness; and Yashish Dahiya, Group CEO & Co-Founder, Policybazaar.

Like every year, this year too, the award has witnessed a massive response from brands. The jury deliberated on choosing winners across five broad categories-- Stages of Brand Building, Communication, Design, Marketing to Unique Audiences and Excellence Awards.

Talking about the meet, Jury Chair Amit Jain said, “The primary motive of the awards is to appreciate the good work and serve as an inspiration for all of us. The core elements which we have actually looked at for these awards, apart from the guidelines, included strategy, execution and results. Also at the core of it, there was the desire to understand that at the end of the day, marketing is business and business is marketing.”

The Indian Marketing Awards recognise the fact that marketing is critical for organic growth of a business and its central role is creating, communicating, capturing and sustaining value for an organisation.

The awards will be held on November 29 at The Leela Ambience, Gurugram.

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