IHCL unveils new brand identity for TajSATS

The new logo aims to bring together the best of Taj and SATS, with an agile and innovative design that resonates across generations

by exchange4media Staff
Published - Feb 26, 2019 7:05 PM Updated: Feb 26, 2019 7:05 PM

The Indian Hotels Company Limited (IHCL), has unveiled a new visual brand identity for TajSATS. TajSATS works with over 40 domestic and international airlines, serving over 65,000 meals a day. The launch of the new identity is a part of the ongoing evolution of TajSATS.

Speaking about the rebranding, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL and Chairman, TajSATS said, “TajSATS is an integral part of the IHCL ecosystem. It is currently the market leader in airline catering and we look forward to strengthening this further by unlocking its potential in non-aviation businesses as well. The new identity is a bold re-imagination of brand TajSATS and presents the company as modern and progressive”.

The new logo brings together the best of Taj and SATS, with an agile and innovative design that resonates across generations. Carefully balancing tradition and modernity, it tells the story of the company’s past and signals the vision for the future. The logo is set against the backdrop of a bold new visual identity that is inspired by the art of plating and the culinary arts.

Commenting on the revamp, Sagar Dighe, Chief Operating Officer, TajSATS said, “The rebranding is an exciting change for us. It not only creates a foundation for new opportunities but also emphasizes on our objective of achieving strong growth and focus towards innovation; as we strive to achieve Aspiration 2022”.

The branding embodies an organization that is reinventing itself with an unwavering commitment to continuously raise standards.

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