‘Gully Boy’ makers Excel Movies team with Snapchat
Through special lens people using Snapchat can sing along to the film's title track
Published - 14-February-2019
Excel Movies, the makers of ‘Gully Boy’ have teamed up with camera company Snapchat.
Through a special lens (an Augmented Reality overlay for your camera feed) people using Snapchat can sing along to the film's title track, while appearing to be dressed up as Ranveer Singh's character in his hoodie.
The lens works on both front and rear cameras, so you can even make your friends into Murad and the lyrics of the song appear along the bottom of the screen to help make sure you remember the words.