GSK India connects with rural consumers with ‘Sabse Pehle Aap’ campaign

Blink Digital has conceptualised and executed this campaign

by exchange4media Staff
Published - Sep 3, 2019 1:10 PM Updated: Sep 3, 2019 6:30 PM
GSK

Glaxo SmithKline Consumer Healthcare Ltd. has added another feather to its long list of rural marketing initiatives. The company has unveiled ‘Sabse Pehle Aap’, a new initiative at educating and connecting Registered Medical Practitioners (RMPs) and chemists in remote rural areas via the digital medium.

Through this campaign, GSK aims to equip the RMPs and chemists with all the knowledge they need about basic healthcare, relevant developments and science and USP of GSK brands.

GSK has kickstarted a new YouTube channel, named ‘Sabse Pehle Aap’, which will curate educational videos for common diseases, bust healthcare myths and share the science behind GSK brands.

Each film will discuss a medical fact and the relevant GSK product. Blink Digital has conceptualised and executed this campaign.

Vikram Bahl, Area Marketing Lead, Nutrition and Digestive Health, GSKCH Indian subcontinent, said: “At GSK, we create campaigns that have an impact on daily lives of our consumers. With this initiative, our aim is to generate a pool of chemists and RMPs who have the know-how about basic healthcare who spread the right information. This campaign will not only connect, but also provide a platform to people to know about the developments and information about healthcare sector via digital medium.”

Dooj Ramchandani, Co-founder and Chief Creative Officer, Blink Digital said: “There is so much misinformation spread when it comes to healthcare in the rural parts of India. ‘Sabse Pehle Aap’ is a revolutionary rural marketing campaign that will send out the right messages in the right way, creating healthy, happy families in India.”

Currently, the content on the ‘Sabse Pehle Aap’ channel is made in six Indian languages–Hindi, Kannada, Oriya, Telugu, Bengali and Tamil.

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