Great Indian Marketing Weekend creates buzz among agencies and brands

An initiative of exchange4media and Nurture Talent, GIMW will have over 500 participants, 50 high-profile mentors with informative workshops and activities

e4m by exchange4media Staff
Updated: May 29, 2014 8:38 AM
Great Indian Marketing Weekend creates buzz among agencies and brands

GIMW is a sales and marketing event that brings together clients and agencies over a weekend, who team up to develop marketing strategies, build tactical plans, design campaigns, and execute them to showcase their products and skills! Mentors and experts also join to guide the participants with their insights and experiences. Over 500 participants are expected to be a part of GIMW 2014.

It will benefit clients and brands with respect to discovering new partners, evaluating ideas and learning from mentors, while helping agencies to get clients, showcase talent and learn from experts.

50+ mentors from companies like Microsoft, Glaxo, Pepsi, MasterCard etc. will be present.
10+ workshops on subjects like Marketing to Investors, Growth hacking, Digital Marketing will be conducted.
500+ participants are expected including clients, agencies, freelancers etc.

During the course of the event, clients will give a problem statement, agencies pitch with their skills and team up to work together, attend workshops and receive mentor guidance.

Towards the end, teams will present to the panel of judges, resulting in client contracts, great media coverage and peer recognition.

Speaking on the significance of the initiative, Amit Grover, Founder, Nurture Talent said,  "We have seen huge number of businesses die because they could not sell, as they lack marketing abilities. On the other side, there are advertising agencies and talented freelancers who do not get business. We want to do something to reduce this mortality rate - GIMW is an effort to connect these clients with agencies so they can help each other."

"GIMW will bring best of workshops, keynotes and panels for clients and agencies, like 'Marketing to Investors', 'Building Virality to Your Brand and 'Creating Brand Communities'. The depth and variety of the panel discussions is amazing and the 60+ speakers at GIMW will have over 1000 years of marketing experiences to share with the delegates. The coverage will be from challenges related to launch to going global,” he added.

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