Gozoop wins creative and digital mandate for Arijit Singh Live - India Tour by Wizcraft

Gozoop is responsible for launching the creative campaign on a multi-channel digital platform for the nation’s singing heartthrob Arijit Singh.

e4m by exchange4media Staff
Updated: Feb 27, 2018 1:09 PM
Gozoop

Gozoop, one of India’s leading integrated marketing agencies, wins the creative and digital mandate for Arijit Singh Live – India Tour by Wizcraft, following a multi-agency pitch.

Gozoop is responsible for launching the creative campaign on a multi-channel digital platform for the nation’s singing heartthrob Arijit Singh. The live concert is slated to be held across major Indian cities over a period of 4 months. Services will focus on an integrated campaign aimed at driving responsiveness through media planning and video content.

On winning India’s largest live entertainment company mandate, Mr. Rohan Bhansali, Director and Co-Founder, Gozoop said,“We are happy to leverage our experience and expertise in marketing events especially for an iconic company such as Wizcraft. Our team has crafted and is executing a strategic mix of video, media and social media content to ensure that the India Tour messaging reaches all of Arijit Singh’s millions of fans in an immersive and effective manner.”

Sabbas Joseph, Director, Wizcraft International said,"We are very thrilled to partner with Gozoop as our creative agency. The digital knowledge and the kind of work done by them in the industry has been very promising, effective and innovative, which gets us super-excited to work with them.”

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