Godrej Consumer acquires Muuchstac for Rs 450 crore
The founders of the grooming brand - Vishal Lohia and Ronak Bagadia - will continue to lead the operations
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Published: Nov 14, 2025 8:32 AM | 1 min read
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FMCG major Godrej Consumer Products Ltd (GCPL) has completed the acquisition of men’s grooming brand Muuchstac in a ₹450-crore deal.
The announcement was made on social media by Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products. “On 10 November 2025, we bought out Muuchstac in a ₹ 450 crore deal, at an attractive valuation for Godrej Consumer Products Limited, which also offered Vishal and Ronak a greater than 15,000 x return !”
As part of the agreement, Muuchstac’s promoters, Vishal Lohia and Ronak Bagadia, will continue to lead the business. “Vishal and Ronak will continue to run this business with GCPL supporting them. If so much could be achieved without any resources, one can only imagine what they’ll be able to do with the resources now available,” Sitapat’s post read.
Sharing more details, Sitapati wrote in the post, “Muuchstac Face Wash is the number 2 player in men’s face washes online. Even including offline, it is likely to be the number 3 player in the market. After the first INR 3 lakh that they put in during 2017-18, they haven’t lost money in a single year. Their total capital outlay in this company has been INR 3 lakh. Everything else has been funded by operational profit.”
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