Former Micromax CMO joins GROHE as Country GM
Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise
GROHE, the leading provider of premier sanitary fittings, has announced the appointment of Shubhajit Sen as the Country General Manager of its parent company Lixil Water Technology for India and Subcon. Sen will be responsible for implementing several innovative and effective marketing strategies to drive greater growth and firmly establish the brand’s segment leadership in the country. He will report to Bijoy Mohan, CEO of Lixil Water Technology & Lixil Housing Technology Asia and will be based out of the company’s Gurgaon office.
A marketing veteran with more than two decades of experience, Sen brings with him invaluable insights into the sanitaryware segment. Over the course of his career, he has served across continents in categories such as electronics, consumer durables and FMCG sectors. Sen joins GROHE from Micromax Informatics, where he held the role of Chief Marketing Officer and successfully created an online portfolio strategy and built an independent, sustainable stream of revenue for the company. Prior to Micromax, he worked with GlaxoSmithKline India.
Commenting on the new role, Sen said, “I feel deeply honoured to have bagged an opportunity of being part of a strong and powerful business like Lixil. It's a rare privilege to be leading a team that is at the same time high performing, responsible and amicable. The great shape of GROHE’s business, the enthusiasm of the employees, the deep relationships with the partners, the energy and passion of the leadership team are the key areas that will enable us to dream big for the Indian/sub-continent business. Each one of us needs to be driven by a burning ambition to grow our business - larger, faster and exponentially. We need innovative plans, disruptive business models and constantly search for relentless execution of new ideas. I am thoroughly confident that the answers lie within us and that we will become the most sought-after and admired business in the sanitaryware space. I look forward to working with each one of you, hearing your ideas - how to shift gears and turn great efforts into outstanding results."
Having served for over 21 years at GSK India in various roles, Sen has multiple successful strategic initiatives under his belt. He rose through the ranks at GSK India and stood out as the Vice President & Global Business Leader- Emerging Consumers. The marketer has also won accolades and gained recognition for pushing brand Horlicks to new heights. Notably, in his tenure as the VP and Global Business Leader for Horlicks, the nourishing beverage became one of GSK’s fastest growing brand franchises and delivered the fastest geographic expansion across nine countries within one year.
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