exchange4media records 7.95L total unique visitors in August 2019
As per Comscore’s MMX Multi-Platform data for August 2019, while exchange4media’s Mobile Visitor Count stands at 6.98 lakh, for Desktop it is 1.06 lakh
exchange4media has recorded 7.95 lakh Desktop and Mobile visitors in August 2019, as per data from Comscore’s MMX Multi-Platform.
While exchange4media’s mobile visitor count stands at 6.98 lakh, for Desktop it is 1.06 lakh. The total unique visitors is a de-duplicated sum of Desktop and Mobile unique visitors.
According to the same data, while afaqs recorded 4.75 lakh viewers, Best Media Info has recorded 48,000 viewers.
MMX Multi-Platform by Comscore, launched in April 2017, gives platforms a complete, unduplicated view of how digital audiences consume content across devices (Desktops, smartphones and tablets). A digital platform can leverage and compare the viewer rankings of their competitor sites using this data. The platform provides a comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation. It also gives the digital platform insights into audience size, demographic composition, engagement, and behavioural trends.
How does this data help publishers and content owners?
For one, it sets a benchmark platform that records engagement with competitors by comparing multi-platform consumption against category averages. Secondly, it shows the true scale of your reach to advertisers by quantifying your unique unduplicated digital audience across all devices, and lastly tailors content offerings or highlights advertising propositions for individual or combined platforms by using demographic splits and engagement metrics.
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