EEMAGINE 2019: Disruption through technology is the way forward, says Sabbas Joseph

Joseph, Co Founder-Director at Wizcraft International Entertainment Pvt. Ltd., says disruption is the new norm and it is consistent

e4m by Nafisa Shaheen
Published: Aug 5, 2019 7:47 AM  | 2 min read
Sabbas Joseph Wizcraft International

The second day of EEMAGINE 2019 on Friday witnessed the presence of eminent personalities from the world of entertainment, events and everything experiential. Multiple sessions happened simultaneously where leaders from the events & entertainment industry came together for collaboration of businesses and ideas.

The day concluded with the closing plenary session by Sabbas Joseph, Co Founder-Director at Wizcraft International Entertainment Pvt. Ltd. Joseph commenced the session saying, “We, the events industry are the change. We represent the future.”

Joseph stressed on the fact that disruption is the new norm and it is consistent. In today’s times, disruption is a trend. “Change is inevitable and it has to happen. With time, technology changes drastically, and with it, people have to also change to adapt the disruption,” he said.

Joseph cited examples of OYO and Zomato and explained how these business ventures have gained immense popularity and profit by causing disruption in their respective industries.

“Changes would happen, and between the changes, we need to evolve. So evolve or die,” cautioned Joseph.

“This industry will become the experience economy. Our task is to transform customer’s experience as it cannot be materialised or commoditised. People will hire us for the experience that we provide to our customers,” said Joseph.

“The customer experience will keep the events industry going forward. For best customer experience, data has to be brought in. AI, data analytics, information, customer feedback, customer journey, brand input and others will be the quintessential requirements,” he explained.

“Disruption through technology has to be the best way forward for the events industry to survive and sustain,” he concluded.

Sabbas Joseph, one of the founder directors of Wizcraft International Entertainment, has been actively involved with media from the beginning of his career. His professional career includes a stint in journalism, heading the editorial teams for major newspapers. As director of Wizcraft International Entertainment, Sabbas Joseph has spearheaded and managed several events for the company. He has more than 20 years of hands-on experience in the business of entertainment, event management and promotions. 


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