e4m-Teads roundtable: Experts to share insights on how CTV is shaping the media landscape

The exchange4media Group is gearing up to host an exclusive e4m-Teads roundtable on Thursday, July 31, in Bengaluru. The gathering will bring together industry leaders and experts to explore the theme ‘Navigating the Digital Tide: How CTV is Reshaping Media’. In the rapidly evolving media landscape, Connected TV has emerged as a true game-changer, delivering reach and engagement far beyond traditional television. To explore how CTV is shaping the media world today, distinguished leaders and experts will come together and discuss key topics on how brands can optimise their strategies for maximum impact.

At the custom roundtable, the speakers will dive deep into how Connected TV is transforming the way brands reach and engage with audiences. The experts will engage in a power-packed discussion on a wide array of subjects like the evolving role of CTV in audience engagement and brand building, creative strategies and maintaining cross-platform consistency, Data-driven insights for impactful CTV campaigns, how to leverage influencers, user-generated content, and personalisation in CTV, future trends and innovations in CTV advertising and more.

With audiences increasingly turning to streaming platforms for entertainment, CTV offers brands a powerful opportunity to engage their target consumers in a more personalized and impactful way.  This custom roundtable will bring eminent leaders, veteran professionals, and prominent voices from the marketing and media industry under one roof to focus on innovative strategies to enhance awareness, targeting, and engagement. It aims to provide a strategic roadmap for marketers looking to thrive in a highly competitive market by leveraging the transformative potential of CTV.

Here's the list of speakers:

• Aparna Tadikonda, Executive Vice President, Interactive Avenues
• Anushree Tapuriah, Global lead - Paid Media & Digital Advertising, Thoughtworks
• Abhinav Narayan, Brand Marketing Head, Ajio
• Deepak Kumar, Media Buyer, ITC
• Rekha Nahar, General Manager & Head - Marketing, Jockey India
• Saurabh Tyagi Group Manager- Media & PR Titan
• Shikha Mazumdar, AVP -HOM, HomeCenter, Lifestyle
• Varun Oberoi, Head - Marketing, Nissin Foods
• Ankit Bhanot Senior Media Manager XCM Amazon
• Ayushi Singh, AGM & Lead - Growth, Muthoot FinCorp ONE