Delhi HC asks WinZO Games to furnish bank guarantee of Rs 50 lakh in tagline case: Report

In lieu of an injunction, the court has suggested that monetary compensation would be an adequate remedy for Creativeland Asia

by e4m Staff
Published: Mar 21, 2025 3:43 PM | 2 min read

The legal troubles between Creativeland Asia and WinZO Games over the tagline "Jeeto Har DinZo" continues to unfold, offering a ringside view of intellectual property rights in India's digital advertising landscape. The Delhi High Court has recently made several key rulings that have shaped the trajectory of this high-stakes dispute, according to a recent news report.

In a significant development, the court has reportedly ordered WinZO Games to furnish a bank guarantee of Rs. 50 lakhs, a move aimed at safeguarding interests as the case progresses. This financial requirement underscores the gravity of the situation and the potential implications for both parties involved.

The core of the dispute lies in Creativeland Asia's allegation that WinZO applied for trademark registration of the tagline before finalising a formal agreement, potentially breaching a Non-Disclosure Agreement signed in October 2024. However, in a turn of events, the Sole Arbitrator appointed to the case denied Creativeland Asia's request for an injunction against WinZO's use of the contested tagline.

Adding another layer to this complex legal affair, the Delhi High Court has upheld the Arbitrator's decision. The court emphasised that the ruling was based on a plausible interpretation of facts and contractual obligations, lending weight to the Arbitrator's judgment. In lieu of an injunction, the court has suggested that monetary compensation would be an adequate remedy for Creativeland Asia.

The court has also opened a potential avenue for Creativeland Asia to contest the registration of the tagline "Jeeto Har DinZo" by filing an appropriate application before the trademark authorities. This decision keeps the door open for further legal action while allowing the current use of the tagline to continue.

As the case continues to evolve, all eyes are now on the upcoming appeal hearing scheduled for April 14, 2025, where WinZO will challenge the arbitrator's order. This ongoing legal battle serves as a stark reminder of the intricate challenges facing the digital advertising industry in protecting intellectual property rights.