Decoding Target Marketing with Quora

Quora India’s - Avirup Das & Anjul Tyagi - will join Ruhail Amin, Senior Editor, exchange4media group, tomorrow to discuss how brands can leverage the platform for maximum reach

e4m by exchange4media Staff
Updated: Jun 30, 2020 12:19 PM

Getting in front of the right audience, at the right moment, in the right context is every marketer’s top priority. With more than 100 million monthly users, Quora offers a way to drive performance by targeting large, high-intent audiences, who research on topics before making a purchase.

Quora is a space between a search engine and social media. For instance, if a brand is using Facebook to drive awareness for their products, and Google to drive intent as they close in on a purchase, Quora can be a great channel to reach them in that “consideration” phase right in-between.

According to a study by Time Magazine, 92% people believe that brands have expertise on topics that can actually add value to content. Quora is the place where brands can provide valuable advice to their consumers without selling to them directly. This adds to the brand value and trust. They can also answer the query regarding their brand and products to the seeking audience. The platform also lets marketers stay up-to-date on what consumers are talking about their industry or product.

With the options of behavioural as well as contextual targeting, Quora also lets the marketer filter the audience based on topic, time and type of the question they asked, along with people and brands they follow.

To talk at length on how Quora advertising is different from other platforms, Quora India’s - Avirup Das & Anjul Tyagi, will join Ruhail Amin, Senior Editor, exchange4media group, on June 30, 2020, from 11AM to 12 noon. They’ll share their insights on how brands can use target marketing to improve their strategy.

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