Burger King strengthens their partnership with Mumbai Indians
Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper
Published - 25-March-2019
Burger King India announced its association with the upcoming T20 League cricketing carnival, as it signs an exclusive category partnership with Mumbai Indians for the second year in a row. As part of the collaboration Mumbai Indians, will proudly sport Burger King logo on their outfit.
Celebrating this season with a delectable twist, Burger King has curated a special whopper named after the partner team which is available on the menu through this season of Mumbai Indians. The Mumbai Indians Masala Whopper is inspired by the flavourful spices of Indian gravies. This unique offering, starting at Rs 179 will be available in restaurants located across Mumbai, Pune & Gujarat in western region.
Further setting the tone for this cricket season, and taking forward their partnership towards a noble cause, Burger King in continuation with its campaign ‘Sixes for Kings’, shall have an additional exciting element this year. Throughout the season, on every six hit and on each wicket taken by Mumbai Indians player, the brand shall give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.
Commenting on the partnership, Rajeev Varman, CEO - Burger King India Private Limited said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”
Mumbai Indians spokesperson, said, “Mumbai Indians is excited to partner with Burger King India for second year in a row. Mumbai Indians endeavour to create meaningful partnership for our fans who can experience the cricket fever through the Burger King.”
The Founder of Avasara Leadership Foundation, Roopa Purushothaman said, “We are grateful to BURGER KING for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us.”