Building lasting brands is about romancing with risk: Dr A Velumani, Thyrocare

At the recently held exchange4media-BW Applause Conclave & Awards 2017, Dr. A Velumani, Chairman, Thyrocare Technologies spoke about the importance of 'Romancing with Risk' for making a brand successful

e4m by exchange4media Staff
Updated: Oct 11, 2017 8:45 AM

Owning a Rs 3300 Crore business has taken more than hard work and dedication for Dr. A Velumani, Chairman, Thyrocare Technologies. According to him, “You need to fail to become successful." 

"I am the 149th richest man in India because I romanced with risk", he said while delivering his keynote at the recently held exchange4media-BW Applause Conclave & Awards 2017.  After leaving his job at BARC with Rs 2 Lakh in his fixed deposit he decided that he wanted to create some scope in thyroid care. Just to make it more affordable, the cost of thyroid check-ups was set up at Rs. 100 which gave an enormous boost to the company. 

"Take less to get more was my motto along with doing something unique from what everyone else was doing in the healthcare business", Dr. Velumani explained. 

Underling the importance of Romancing with Risk to build lasting businesses, Dr. Velumani stressed on that the mindset should always be about doing something unique rather than making money.

"When I reached Rs 1000 Crore I focused even more which led to disruption." Adding to the success story of the company Dr. Velumani said, "In 2016 the company grew to a value of Rs. 3300 Crore"

To end the session Dr. Velumani dedicated his success to his late wife for being the real support in establishing Thyrocare as the most formidable brand in the country.

The session concluded with a standing ovation for Dr. Velumani’s inspirational story of making Thyrocare the most disruptive brand in the healthcare industry.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags marketing