Breaking down Serena Williams' Nike catsuit

The tennis player recently launched a fashion line of her own, aptly called Serena

e4m by exchange4media Staff
Updated: Jun 5, 2018 8:51 AM

Just when things were heating up at French Open professional tennis player Serena Williams called off her Grand Slam comeback because of a chest muscle injury on Monday. She was supposed to play Maria Sharapova in the fourth round.

Before this the 23-time Grand Slam champion made headlines last week with her Black Panther-inspired catsuit by Nike which she donned at her victory match against Kristya Pliskova in Paris. The reason for that outfit which she confessed made her feel like a ‘Warrior princess’ had everything to do with her traumatic birth of her daughter. She was quoted in The Guardian, "It feels like this suit represents all the women that have been through a lot mentally, physically, with their body to come back and have confidence and to believe in themselves.”

She even took to Twitter to show her support for all the mothers who had a tough recovery from pregnancy.

The black suit had a functionality element to it as it helped Williams deal with the problems of blood clot. Nike in fact even came out with an article titled ‘The Anatomy of Serena William’s catsuit explaining the functionality of the fabric and the support it offers.

Williams has been a Nike athlete for over a decade. As a three year old, the world’s number one female tennis player was taking her first on-court swings and sewing clothing for her dolls. Years later, she developed her skills as a fashion design student at the Art Institute of Florida. Then, she began a hands-on collaboration with the Nike design team, delivering sketches and inspiration to help guide their designs. The resulting Nike designs for Williams have taken her signature tennis style to a new place and similarly evolved the athlete’s involvement with Nike.

Williams, 36, was looking to make a Grand Slam comeback at a major tournament for the first time in 16 months since giving birth to her daughter last September.

Around the same time she launched her own apparel line called Serena. While the tennis star has previously collaborated with Nike and HSN, Serena is her first independent fashion collection.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube