Blackberrys Casuale aims to revolutionise men’s travel wardrobe with ‘JackPack’

JackPack is a blazer that packs inside its own pouch to aid the swift transformation of looks from business to casual, without the task of carrying extra luggage

e4m by exchange4media Staff
Updated: Oct 18, 2019 7:03 PM
Blackberrys Casuale

Blackberrys Casuale, the travel-inspired casual wear brand from Blackberrys, sets another milestone with the launch of JackPack, a wrinkle-resistant packable blazer that packs inside its own pouch. 

Made for today's on-the-move generation, Jackpack perfectly weaves fashion with the flexibility to make the garment totally easy to carry, thereby uniting fashion with flexibility. This latest offering brings forward Blackberrys penchant for innovation and unique vision, to create garments that are stylish and perfect for today’s generation. The launch of ‘JackPack’ was a grand affair organized at Blackberrys Jaipur Store at MI Road in the presence of Ramesh Kaushik, VP Marketing Blackberrys, and Sangeet Kishore, Brand Head – Blackberrys Casuale along with renowned cricketer Deepak Chahar.

JacPack is a multi-utility jacket made from technically high twisted wool blend that not only helps it keep wrinkle-resistant but also makes it easy to carry and pack in a small in-built pouch. The jacket’s cut and tailoring together with unique weaves and colours offer a clean, sharp look to the wearer.

Sharing his views on the JackPack campaign, Ramesh Kaushik, VP-Brand Experience, Blackberrys said, “Our burning drive to constantly innovate, backed by our desire to deliver latest and in-trend fashion to our patrons, pushes us to offer the best-in-class superior quality products that Blackberrys is known for. We aim to disrupt the industry through continuous product innovation. This fashion innovation, part of Blackberrys Casuale, will revolutionize the travel wardrobe of today’s discerning men who prefer staying comfortably stylish, irrespective of the occasion.”

In order to promote this latest offering in the country, a video is shot with Chahar emphasizing on the core proposition – communicating the finesse, packaging, comfort stretch and breathability of the fabric is being promoted extensively across all online brand channels. A stunning photoshoot with Chahar further exemplifies the impeccable designs and latest trends that are in store for its consumers.

Talking about the new collection Sangeet Kishore, Brand Head – Blackberrys Casuale said, “Traveling is an important part of today’s life backed by an inherent need to look good. However, it is difficult to carry multiple garments for every occasion.  To successfully manage these responsibilities, you need apparel that is not only multi-functional but swiftly transforms your look from work to leisure, is also light-weight and easy to carry.  This prompted us to innovate and create ‘JackPack’ India’s first wrinkle-resistant packable blazer that packs inside its own pouch.”  

Talking about Blackberrys Casuale association with Deepak Chahar, Kishore added, “We are delighted to be associated with Chahar.  His personality perfectly complements and represents the spirit of JackPack which is versatility, durability, and resiliency.”

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